{"id":2907,"date":"2018-03-28T18:00:13","date_gmt":"2018-03-28T12:30:13","guid":{"rendered":"https:\/\/blog.payumoney.com\/?p=2907"},"modified":"2019-10-22T17:11:53","modified_gmt":"2019-10-22T11:41:53","slug":"artificial-intelligence-in-business","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/artificial-intelligence-in-business\/","title":{"rendered":"Top 5 Trends Of Artificial Intelligence In Business For 2018"},"content":{"rendered":"<p style=\"text-align: justify;\">Artificial Intelligence (AI) and Machine Learning (ML) might seem like\u00a0heavy terms to take in! Even you might\u00a0feel that these are\u00a0things of the future and not the present. To tell you the truth, it is not!\u00a0In fact, artificial intelligence in business\u00a0is\u00a0&#8216;the&#8217;\u00a0trend\u00a0of\u00a02018\u00a0and is actually a technology which we are using on a daily basis!\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">Not convinced yet? Here are a few\u00a0daily life\u00a0examples we&#8217;ve got\u00a0for you\u00a0which reflects the proactive use of AI &amp; ML:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"text-align: justify;\">Popular cab services running across the length and breadth of the country &#8211;\u00a0Uber and OLA,\u00a0heavily\u00a0make\u00a0use\u00a0of\u00a0ML.\u00a0They make use of this technology to\u00a0get\u00a0a\u00a0fair estimate\u00a0of\u00a0the ride timings and fares.<\/li>\n<li style=\"text-align: justify;\">Do you know how\u00a0your email portals\u00a0intelligently separate primary emails from\u00a0spams? It&#8217;s ML! It learns your activity and behavior on your email portal and overtime starts separating emails automatically.<\/li>\n<li style=\"text-align: justify;\">While uploading an image on Facebook,\u00a0it automatically\u00a0recognizes\u00a0faces of people in the image and displays their names to tag them. This is a chronic form of artificial intelligence in business.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">We have just stated 3, but there are many such instances where we heavily rely on AI and ML. It is a trend and a technology to advance and stay for long! You might wonder why we are talking about this technology trend when it&#8217;s also an era of implementing\u00a0low-cost marketing strategies?\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>AI &amp; ML are meant for all types and kinds of businesses \u2013 big, medium and small!\u00a0<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Let&#8217;s introduce ourselves to AI &amp; ML technology of 2018\u00a0before\u00a0we\u00a0dive deep to know\u00a0the impacts of\u00a0artificial\u00a0intelligence\u00a0in business\u00a0(irrespective of its size).<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jdMVC47DGn8\" width=\"750\" height=\"370\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"color: #43c6ac;\"><b>What Is Artificial Intelligenc<\/b><b>e In<\/b><b>\u00a0B<\/b><b>usiness<\/b><b>?<\/b>\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/03\/What-is-artificial-intelligence.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2945 size-full\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/03\/What-is-artificial-intelligence.png\" alt=\"artificial intelligence in business, AI, ML, what is AI\" width=\"713\" height=\"350\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/What-is-artificial-intelligence.png 713w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/What-is-artificial-intelligence-300x147.png 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Too complicated? In simple words, AI\u00a0is a\u00a0scientific\u00a0art of creating human-like intelligent machines.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">For example, any\u00a0Apple product\u00a0owner\u00a0is\u00a0very well versed with Siri,\u00a0especially at times of acute boredom. Siri is nothing but sheer AI. Apple\u00a0introduced\u00a0this voice interface to second the owner&#8217;s intelligence. It is a voice command that surfs through playlists, attend calls on your behalf, have entertaining conversations with you and much more.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">AI\u00a0can be considered as\u00a0a parent\u00a0concept\u00a0to many baby\u00a0concepts, machine\u00a0learning, robotics and many more.\u00a0 We will emphasize\u00a0on\u00a0artificial\u00a0intelligence and machine learning in this post.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/03\/benefits-artificial-intelligence.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2963\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/03\/benefits-artificial-intelligence.png\" alt=\"artificial intelligence in business, ai, ml\" width=\"700\" height=\"1200\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/benefits-artificial-intelligence.png 700w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/benefits-artificial-intelligence-175x300.png 175w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/benefits-artificial-intelligence-597x1024.png 597w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Now that you know what AI is and different functionalities it comes along with, let&#8217;s take a close look at;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #43c6ac;\"><b>Top 5\u00a0<\/b><b>AI\u00a0<\/b><b>Trends<\/b><b>\u00a0<\/b><b>You<\/b><b>\u00a0<\/b><b>Need To Inculcate I<\/b><b>n Business<\/b><b>\u00a0Now!<\/b>\u00a0<\/span><\/h2>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/iqVw2wf9Ogva7y\" width=\"750\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<h3 style=\"text-align: left;\"><b style=\"font-family: inherit; font-style: inherit;\">1. Re<\/b><b style=\"font-family: inherit; font-style: inherit;\">t<\/b><b style=\"font-family: inherit; font-style: inherit;\">arget\u00a0<\/b><b style=\"font-family: inherit; font-style: inherit;\">Ads\u00a0<\/b><b style=\"font-family: inherit; font-style: inherit;\">On<\/b><b style=\"font-family: inherit; font-style: inherit;\">\u00a0<\/b><b style=\"font-family: inherit; font-style: inherit;\">E-Commerce<\/b><b style=\"font-family: inherit; font-style: inherit;\">\u00a0Sit<\/b><b style=\"font-family: inherit; font-style: inherit;\">es<\/b><span style=\"font-size: 16px;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\">As a\u00a0business\u00a0owner, targeting the right set of audiences online is very important.\u00a0Using machine learning, which is one of the most vital arenas\u00a0of AI, proves to be of\u00a0great advantage here. As mentioned above, ML overtime learns user habit, behavior, preference and accordingly segments them for better targeting. For e-commerce sites, ML maps your audience, studies\u00a0them and assists you with clever product retargeting wherever your audience is on the worldwide web.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">For example,\u00a0a\u00a0potential\u00a0customer\u00a0searched\u00a0for a\u00a0mobile phone\u00a0on\u00a0your\u00a0e-commerce\u00a0website. He found a good handset\u00a0on your site. He checked out the price, features and other specifications of that\u00a0particular handset.\u00a0ML studies this\u00a0behavior and\u00a0further retargets him\u00a0by showcasing ads or\u00a0other\u00a0product promotions of the same\u00a0handset on other websites he goes.\u00a0\u00a0\u00a0\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/03\/RetargetedAds-Artificial-Intelligence-Tool.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2947 size-full\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/03\/RetargetedAds-Artificial-Intelligence-Tool.png\" alt=\"artificial intelligence in business, ai, ml, retargeted ads\" width=\"567\" height=\"181\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/RetargetedAds-Artificial-Intelligence-Tool.png 567w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/RetargetedAds-Artificial-Intelligence-Tool-300x96.png 300w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Also,\u00a0machine\u00a0learning can\u00a0be used\u00a0to target your customers at the right time so that they will\u00a0buy.\u00a0\u00a0For this, ML finds out the\u00a0time\u00a0they are\u00a0most active online and targets\u00a0them\u00a0at that time.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><b style=\"font-family: inherit; font-style: inherit;\">2. Use C<\/b><b style=\"font-family: inherit; font-style: inherit;\">hatbots for Customer Service &amp; Care<\/b><\/h3>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/03\/artificial-intelligence-used-in-chatbots.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2948 size-full\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/03\/artificial-intelligence-used-in-chatbots.jpg\" alt=\"artificial intelligence in business, ai, ml\" width=\"1367\" height=\"520\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/artificial-intelligence-used-in-chatbots.jpg 1367w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/artificial-intelligence-used-in-chatbots-300x114.jpg 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/artificial-intelligence-used-in-chatbots-768x292.jpg 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/artificial-intelligence-used-in-chatbots-1024x390.jpg 1024w\" sizes=\"(max-width: 1367px) 100vw, 1367px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Source: Chatbots Magazine\u00a0<\/em><\/p>\n<p style=\"text-align: justify;\"><b>Chat +\u00a0<\/b><b>Rob<\/b><b>ot =\u00a0<\/b><b>Chatbot<\/b><b>!<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">The\u00a0chatbot\u00a0is\u00a0a\u00a0software that communicates\u00a0with\u00a0humans\u00a0through text messages,\u00a0answers\u00a0their questions\u00a0and even\u00a0performs\u00a0actions\u00a0when asked to.\u00a0Chatbots can be integrated with your\u00a0website\u00a0and mobile applications\u00a0externally as they:\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"28\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Empower your\u00a0employees\u00a0by assisting them.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"28\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Stay with you round the clock\u00a0for prompt\u00a0customer support.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"28\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Promote quick\u00a0customer\u00a0call\u00a0transfers. For example: When you call your service provider, most of the times you will hear a mechanical voice asking your perform certain actions like, press 1 for bill payments, press 2 to continue in English and so on.\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Chatbots are mainly used to stay in touch with your site users at every step. It is a great\u00a0customer\u00a0engagement and\u00a0care\u00a0tool of artificial intelligence in business!<\/p>\n<h3 style=\"text-align: left;\"><b style=\"font-family: inherit; font-style: inherit;\">3. Convert\u00a0<\/b><b style=\"font-family: inherit; font-style: inherit;\"><\/b><b style=\"font-family: inherit; font-style: inherit;\">Visitors To\u00a0<\/b><b style=\"font-family: inherit; font-style: inherit;\">Customers<\/b><b style=\"font-family: inherit; font-style: inherit;\">\u00a0<\/b><b style=\"font-family: inherit; font-style: inherit;\">Using<\/b><b style=\"font-family: inherit; font-style: inherit;\">\u00a0<\/b><b style=\"font-family: inherit; font-style: inherit;\">CRM<\/b><span style=\"font-size: 16px;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\">AI is revolutionary when it comes to selling products to\u00a0your\u00a0customers!\u00a0All that is needed for this revolution is\u00a0your\u00a0customers&#8217;\u00a0data\u00a0stored in your customer relationship management (CRM) system. CRM is actually\u00a0a\u00a0technique that\u00a0compiles\u00a0customers&#8217; information\u00a0like\u00a0their email, phone, &amp; social media\u00a0and their interaction with the company.\u00a0\u00a0\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">When you\u00a0integrate\u00a0AI\u00a0tool\u00a0into your company&#8217;s\u00a0CRM:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>It\u00a0analyzes\u00a0your customer&#8217;s data<\/li>\n<li>So,\u00a0your sales team\u00a0understand\u00a0your customer better<\/li>\n<li>It\u00a0predicts\u00a0whether he\/she will be lead\u00a0or not\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/03\/Artificial-intelligence-tool-salesforce-einstein.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2949 size-full\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/03\/Artificial-intelligence-tool-salesforce-einstein.png\" alt=\"artificial intelligence in business, ai, ml\" width=\"561\" height=\"388\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/Artificial-intelligence-tool-salesforce-einstein.png 561w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/Artificial-intelligence-tool-salesforce-einstein-300x207.png 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><i>Source: Salesforce<\/i>\u00a0<\/span><\/p>\n<p>In this above example, the AI tool\u00a0is\u00a0predicting that\u00a0the customer is\u00a0a lead\u00a0by\u00a0analyzing\u00a0his\u00a0personal details,\u00a0interest, and\u00a0activity. Now, you can turn this\u00a0lead\u00a0into a customer by\u00a0targeting him with\u00a0marketing strategies\u00a0like promotional emails\u00a0and\u00a0various\u00a0offers to\u00a0increase\u00a0their\u00a0engagement.<\/p>\n<h3 style=\"text-align: left;\"><b>4<\/b>.\u00a0<b>Market<\/b><b>ing Analy<\/b><b>tics\u00a0<\/b><b>Using\u00a0<\/b><b>AI<\/b><b>\u00a0<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\">With artificial\u00a0intelligence\u00a0in\u00a0businesses, you\u00a0can\u00a0market\u00a0any of\u00a0your\u00a0products\u00a0at a\u00a0much lower budget.\u00a0This is possible\u00a0through\u00a0AI\u00a0tools that manage\u00a0marketing campaigns. These\u00a0tools\u00a0analyze\u00a0your\u00a0ads&#8217;\u00a0performance\u00a0on various parameters which includes\u00a0reach, users, bounce rate and more. The tools also prove helpful as they suggest campaign budgets, keyword bids and so on.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">Similarly,\u00a0you\u00a0can\u00a0also\u00a0pull out vital marketing metrics, for example, email sent, clicks and open rates, the best time to post,\u00a0etc. This\u00a0data\u00a0then\u00a0enables\u00a0you to\u00a0increase your\u00a0customer database and provide the best services to them at the perfect time!<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><b>5<\/b><b>.\u00a0<\/b><b>AI To B<\/b><b>uild<\/b><b>\u00a0<\/b><b>Customer-<\/b><b>Centric<\/b><b>\u00a0<\/b><b>Products<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\">You should\u00a0know whether your customers like what you\u00a0are\u00a0selling\u00a0or not.\u00a0If not,\u00a0you are missing out on\u00a0ways to\u00a0make\u00a0your product better. Using tools of artificial intelligence in business helps you with this! For example, in the screenshot below, you can observe there are green and red tabs lined at the bottom. The tool basically alarms you with\u00a0customer\u00a0feedback you received for your product or service. The red tab indicates negative feedback and the green tab refers to all the positive feedback. Now that you know your product negatives and positives from your customers&#8217; point of view, you have the potential to change all the red tabs into the green ones quickly and easily using various\u00a0efficient\u00a0marketing strategies.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:390}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/03\/market-fit-product-tool-keatext.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2950 size-full\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/03\/market-fit-product-tool-keatext.png\" alt=\"artificial intelligence in business, ai, ml\" width=\"1012\" height=\"594\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/market-fit-product-tool-keatext.png 1012w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/market-fit-product-tool-keatext-300x176.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/market-fit-product-tool-keatext-768x451.png 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/03\/market-fit-product-tool-keatext-752x440.png 752w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><i>Source: KEATEX<\/i><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:390}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/427538178&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=false\" width=\"100%\" height=\"200\" frameborder=\"no\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #43c6ac;\"><b>Leading\u00a0<\/b><b>AI\u00a0<\/b><b>Tools\u00a0<\/b><b>To\u00a0<\/b><b>Grow<\/b><b>\u00a0Your\u00a0<\/b><b>Busines<\/b><b>s<\/b><b>\u00a0<\/b>\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\">So how do you include\u00a0artificial intelligence\u00a0in\u00a0business?\u00a0Some of the\u00a0free and paid tools available online include:\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Re-targeting Ads:<\/strong> Facebook Ads<\/li>\n<li><strong>Customer Service Chatbots:<\/strong>\u00a0FlowXO\u00a0(Free)\u00a0and\u00a0MEOKAY<\/li>\n<li><strong>AI-powered CRM:<\/strong> Salesforce Einstein and ZOHO CRM\u00a0(Free)<\/li>\n<li><strong>Market with the expert:<\/strong>\u00a0Conversica\u00a0(Free)\u00a0and Adobe Media Optimizer<\/li>\n<li><strong>Customer Feedback:<\/strong>\u00a0Keatext\u00a0(Free)<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:390}\">\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Call it artificial intelligence or AI, according to us\u00a0it is\u00a0time you\u00a0introduce\u00a0artificial intelligence in business\u00a0strategy!\u00a0It&#8217;s okay to burn money on useful AI tools than on unfruitful marketing campaigns for long. This will always <a href=\"https:\/\/blog.payumoney.com\/the-importance-of-competitor-analysis\/\"><strong>keep you ahead of your competitors<\/strong><\/a> and also increase your cash flow\u00a0tremendously.\u00a0To keep\u00a0up with the latest technological\u00a0trends\u00a0and\u00a0boost\u00a0your business\u00a0<span style=\"color: #43c6ac;\"><a style=\"color: #43c6ac;\" href=\"https:\/\/blog.payumoney.com\/?utm_source=aiblog&amp;utm_medium=blog&amp;utm_campaign=28032018\" target=\"_blank\" rel=\"noopener\"><strong>subscribe to\u00a0PayUmoney blog<\/strong><\/a><\/span>.<\/p>\n<h2 style=\"text-align: left;\"><strong><span style=\"color: #43c6ac;\">Recommended Reads<\/span><\/strong><\/h2>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/blog.payumoney.com\/most-important-web-metrics-on-google-analytics-for-website\/\" target=\"_blank\" rel=\"bookmark noopener\"><span style=\"color: #000000; text-decoration: underline;\"><strong>15 Important Web Metrics On Google Analytics For Website<\/strong><\/span><\/a><\/span><\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/marketing-strategies-for-online-business\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #000000;\"><span style=\"text-decoration: underline;\">Marketing Strategies For Your Online Business<\/span><\/span><\/strong><\/a><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/blog.payumoney.com\/leading-digital-marketing-strategies-for-your-business\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"text-decoration: underline;\">Leading Digital Marketing Strategies For Your Business<\/span><\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial Intelligence (AI) and Machine Learning (ML) might seem like\u00a0heavy terms to take in! Even you might\u00a0feel that these are\u00a0things of the future and not the present. To tell you&#8230;<\/p>\n","protected":false},"author":21,"featured_media":2959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[582],"tags":[638,643,617,631],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Artificial Intelligence In Business: Top 5 AI &amp; ML Trends Of 2018<\/title>\n<meta name=\"description\" content=\"AI or Artificial Intelligence\u00a0in business\u00a0is\u00a0&#039;the&#039;\u00a0trend\u00a0of\u00a02018\u00a0and is actually a technology which we are using on a daily basis!\u00a0PayUmoney blog helps you introduce AI &amp; ML technology of 2018\u00a0to your business (irrespective of size) the blog also brings to you how you can make use of AI in your business daily.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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