{"id":2674,"date":"2018-02-16T17:00:07","date_gmt":"2018-02-16T11:30:07","guid":{"rendered":"https:\/\/blog.payumoney.com\/?p=2674"},"modified":"2020-06-28T16:22:28","modified_gmt":"2020-06-28T10:52:28","slug":"most-important-web-metrics-on-google-analytics-for-website","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/most-important-web-metrics-on-google-analytics-for-website\/","title":{"rendered":"15 Important Web Metrics On Google Analytics For Website"},"content":{"rendered":"<p style=\"text-align: justify;\">Want to keep a track of all your users and their activity on your website? Also, wondering how you can improve and grow your online presence and boost sales? Then, making the most of an epic tool named &#8216;google analytics for website&#8217; is a must.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">Let&#8217;s understand the most important metrics in google analytics for website with the help\u00a0 of simple and useful example:\u00a0Hypothetically, consider that\u00a0you have an online store to showcase and\u00a0sell customized gifts. Now to understand your business, reach and users well you will have to make use of google\u00a0analytics for\u00a0website.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.payumoney.com\/?utm_source=signup&amp;utm_medium=cta&amp;utm_campaign=15_google_metrics_blog\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3619\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/CTA.png\" alt=\"How To Integrate PayUmoney With Shopify\" width=\"225\" height=\"82\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA.png 500w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-300x109.png 300w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/a>\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">Before you dive deep into\u00a0analyzing the top 15 web metrics on google analytics for website, it is important that you\u00a0<span style=\"text-decoration: underline;\"><strong><span style=\"color: #43c6ac;\"><a style=\"color: #43c6ac; text-decoration: underline;\" href=\"https:\/\/blog.payumoney.com\/google-analytics-basics-simplified-for-your-online-business\/\" target=\"_blank\" rel=\"noopener\">create your google analytics account and have your basics in place<\/a><\/span><\/strong><\/span>.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span style=\"color: #43c6ac;\"><strong>1. Google Analytics For Website: Real Time Overview<\/strong>\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\">As the name suggests, this metric of google analytic for website is a report reflecting the user presence and movement on your website. In this metric you can get a complete hand on idea about your users:\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"1\" data-aria-level=\"1\">How many users are active on your\u00a0website?<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"2\" data-aria-level=\"1\">Which\u00a0device are they using?\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\">Which page is being viewed?<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\">Where do they belong?<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\">Their page views time line\u00a0and so on.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">A real time report gives you\u00a0LIVE, a minute by minute user activity insight into\u00a0your website.\u00a0The real time overview metric is important for\u00a0analyzing\u00a0your website on Google because, it will help you understand your audience better.\u00a0<a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/02\/real.jpeg\"><br \/>\n<\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/02\/google-analytics-real-time-report.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2693\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/02\/google-analytics-real-time-report.jpeg\" alt=\"web metrics report\" width=\"768\" height=\"942\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/02\/google-analytics-real-time-report.jpeg 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/02\/google-analytics-real-time-report-245x300.jpeg 245w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<h2><strong><span style=\"color: #43c6ac;\">2. Real Time Traffic\u00a0Sources\u00a0<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">Along with tracking real time overview, making a report and keeping a check on the real time traffic on your website also stands important. This metric closely helps you to monitor through which channel did he\/she land on your site.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">With regards to the above example,\u00a0you\u00a0decide\u00a0to run\u00a0your\u00a0personalized\u00a0gifts\u00a0advertisement\u00a0on Facebook and Google. You have concluded the ad with a clickable button, which redirects your user to\u00a0your\u00a0website. Here, the real time overview\u00a0helps you know the timeline, location, device of the user.\u00a0Whereas, the\u00a0traffic source metric of google analytics for website helps you list those\u00a0Facebook and Google users\u00a0separately,\u00a0who are viewing your\u00a0website\u00a0at the present moment.\u00a0\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><i>Note:\u00a0<\/i>You can view both Real time overview and real time metric report under the &#8220;Real Time&#8221; tab on the left.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><strong><span style=\"color: #43c6ac;\">3. Demographics Overview<\/span><\/strong><strong><span style=\"color: #43c6ac;\">\u00a0<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">This\u00a0 google metric for website can be easily spotted under\u00a0the &#8220;Audience&#8221; tab on the left and is considered important for its accurate information about the age and gender of your users.\u00a0Keeping the above example in mind, these two user elements seem\u00a0important in order\u00a0to inculcate a deeper\u00a0understanding\u00a0about your products \u2013 whether they are used by the users it was made for.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><i>Note:<\/i>\u00a0For better reports\u00a0analysis, do not forget to surf on the top right and set your preferred date of analysis.<\/p>\n<h2><strong><span style=\"color: #43c6ac;\">4. Interests Overview\u00a0<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">This metric is quite interesting because here, you get customized insights into which type of user is\u00a0surfing your website and then he\/she\u00a0is listed as per the\u00a0category of interest.\u00a0So, if\u00a0users\u00a0from\u00a0education or shoppers category\u00a0are maximum\u00a0then,\u00a0their percentage\u00a0of\u00a0activity\u00a0is\u00a0high and listed on the top.\u00a0The report\u00a0pulls out user interest on the basis of their professional preferences: financial services, shoppers, telecom, education and more. By knowing these preferences you can easily pin down why type of interests users are coming to your website and you can create products from them primarily.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/02\/google-analytics-interest-overview.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2694\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/02\/google-analytics-interest-overview-1024x477.png\" alt=\"google analytics for website\" width=\"747\" height=\"348\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/02\/google-analytics-interest-overview-1024x477.png 1024w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/02\/google-analytics-interest-overview-300x140.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/02\/google-analytics-interest-overview-768x358.png 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/02\/google-analytics-interest-overview.png 1062w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<h2><strong><span style=\"color: #43c6ac;\">5. New v\/s Returning Users\u00a0<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><strong>New users:<\/strong> Users who visit your website for the first time are termed as new users.\u00a0They are the first time users\u00a0who get to know about your website and decide to scan through it for information.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Returning users:<\/strong> Users who visit your website more than once are returning users. They are aware about your website, products and services. They keep on\u00a0coming back to your site for more or the already existing products.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">The new and returning user metric help you to develop engagement strategies for the users to increase the level of brand loyalty in them.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/02\/new-and-returning-users-ga.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2696\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/02\/new-and-returning-users-ga.jpg\" alt=\"web metrics\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/02\/new-and-returning-users-ga.jpg 1000w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/02\/new-and-returning-users-ga-150x150.jpg 150w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/02\/new-and-returning-users-ga-300x300.jpg 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/02\/new-and-returning-users-ga-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/h2>\n<h2><strong><span style=\"color: #43c6ac;\">6. Mobile Or Device Web Metric<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">If you are having double thoughts about introducing a mobile savvy website or whether you should continue a desktop website only, then have a look at this metric of google analytics for website! Rested under the &#8220;Audience&#8221; tab, this metric will give absolute clarity on the kind of device your audience prefers to surf and view websites or products online.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span style=\"color: #43c6ac;\"><strong>7. Users &amp; New Users<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">The &#8220;Acquisition&#8221; report is very important your website and business study. The acquisition report gives you a broader perspective of how your website is performing and what your users are like. Here,<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">&#8216;Users&#8217; are the ones\u00a0who are already using your services but have come to your website via different mediums which include: organic search \u2013 users who have manually searched your website, organic search \u2013 while searching for\u00a0personalized\u00a0gifts (as per example) your website showed up on the top, and other options.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">Similarly, &#8216;new users&#8217; the ones who use your website for the very first time. Their results are mentioned as\u00a0the similar mediums\u00a0as mentioned in the &#8216;users&#8217; case.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">These metrics help\u00a0you to know the number of users you are able to engage and new users you are able to attract in a given time period.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EvanDTO6z4c\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2><strong><span style=\"color: #43c6ac;\">8. Sessions Web Metric<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">A session is the\u00a0time amount in which a user views one or more pages on the same webpage. Each session spans a\u00a0particular\u00a0time limit and once the time is up each session expires and a new one begins. A session also expires when no action is performed by the user on the site.\u00a0Keeping a track on the sessions, will allow you to keep a close proximity with your user activities.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span style=\"color: #43c6ac;\"><strong>9. Bounce Rate<\/strong>\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\">This metric tells you about the users\u00a0that landed on your website and decided to close the window\u00a0without\u00a0performing any action on the webpage.\u00a0Thus\u00a0leading\u00a0to session expiry.\u00a0Some of the reasons of increased bounce rates include:\u00a0slow website load speed, poor navigation or an\u00a0unorganized\u00a0website.\u00a026% &#8211; 40% is considered as a healthy bounce rate for any given website. If your bounce rate exceeds this number, then its time to re look at these important web metrics on google analytics for website more intently.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><strong><span style=\"color: #43c6ac;\">10. Avg. Session Duration\u00a0<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">Avg. Session duration\u00a0refers to the average time\u00a0your customer\u00a0stays on your\u00a0website.\u00a0You can check the amount of time your customer stayed on your website on\u00a0hourly, daily, weekly or monthly basis. For example, if your customers stayed on your website for an\u00a0average\u00a0time\u00a0span of 00:01:00 or 00:02:24 and so on. This metric will give you a considerable insight into how\u00a0appealing\u00a0and useful your website proves to be for your users.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><strong><span style=\"color: #43c6ac;\">11. Source\/ Medium\u00a0<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">The\u00a0source\/medium metric informs you from where your traffic is coming to your website from the channels you have distributed your content.\u00a0This metric is slightly different form the real time traffic source mentioned above, though the concept remains the same. The difference is source\/medium metric enables you to customize the dates you want\u00a0view and extract reports. Whereas in real time traffic source reflects all the website traffic in that moment.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/02\/Capture-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2695\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/02\/Capture-1.png\" alt=\"google analytics for website\" width=\"994\" height=\"505\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/02\/Capture-1.png 994w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/02\/Capture-1-300x152.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/02\/Capture-1-768x390.png 768w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/a><\/p>\n<h2><span style=\"color: #43c6ac;\"><strong>12. Referrals<\/strong>\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\">Here users come from other sites to your website. Other sides have referred to your site which has helped the users to find you. For example, if XYZ.com has featured your gift products on their site, their readers like your products they will come to your site searching for more. This kind of traffic which hops from the other site to yours is known as referrals. Knowing this traffic helps you estimate your reach and business growth.\u00a0\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><strong><span style=\"color: #43c6ac;\">13. Social Overview\u00a0<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">Under Acquisition there is a very simple yet important metric in google analytics for website named &#8216;social&#8217;. The overview of this metric projects through which social media network your audiences land up on your website. Social overview enables you to get well versed with the wide reach of users you have plus shows you the scope of growing your website distribution channels.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/2ziBKOEc2aQWo\" width=\"800\" height=\"500\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span> <\/iframe><\/p>\n<h2><strong><span style=\"color: #43c6ac;\">14. Exit Pages\u00a0<\/span><\/strong><\/h2>\n<p>Exit page is the last page viewed by your users on your website. The thin line between exit pages and bounce rate is:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Exit page:<\/strong> Users leave the website after viewing more than one page. It is their last viewed page and not the only viewed page.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Bounce rate:<\/strong> Users only view one page and bounce back or leave the page.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span style=\"color: #43c6ac;\"><strong>15. Conversions<\/strong>\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\">After all the marketing efforts conversions indicate the transformation of users to customers. It points to the goal you have set and achieved over a period of estimated time. The sales that are accountable.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/444344106&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=false\" width=\"100%\" height=\"200\" frameborder=\"no\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p style=\"text-align: justify;\">An additional metric to the above 15 important ones includes\u00a0&#8216;Adwords&#8217;. This metric is mainly crucial if you want to generate paid campaigns on google.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">It&#8217;s time to join the trip of successful online business by making use of google analytics for website now! Set up your online business now.<\/p>\n<p><a href=\"https:\/\/www.payumoney.com\/?utm_source=signup&amp;utm_medium=cta&amp;utm_campaign=15_google_metrics_blog\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3619\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/CTA.png\" alt=\"How To Integrate PayUmoney With Shopify\" width=\"225\" height=\"82\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA.png 500w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-300x109.png 300w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to keep a track of all your users and their activity on your website? Also, wondering how you can improve and grow your online presence and boost sales? Then,&#8230;<\/p>\n","protected":false},"author":39,"featured_media":2698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[584],"tags":[643,619,629,654,631],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Important Web Metrics On Google Analytics For Websites<\/title>\n<meta name=\"description\" content=\"Google analytics for website provides you with a number of metrics that can help you track your real time as well as other customer. Know more about these\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payu.in\/blog\/most-important-web-metrics-on-google-analytics-for-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Important Web Metrics On Google Analytics For Websites\" \/>\n<meta property=\"og:description\" content=\"Google analytics for website provides you with a number of metrics that can help you track your real time as well as other customer. 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