{"id":2169,"date":"2017-12-05T20:10:34","date_gmt":"2017-12-05T14:40:34","guid":{"rendered":"https:\/\/blog.payumoney.com\/?p=2169"},"modified":"2026-04-01T12:56:35","modified_gmt":"2026-04-01T07:26:35","slug":"the-big-6-steps-of-big-data-explained","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/the-big-6-steps-of-big-data-explained\/","title":{"rendered":"The Big 6 Steps Of Big Data Explained"},"content":{"rendered":"<p style=\"text-align: justify;\">The world population as on October 2017 was 7.6 Billion people. Which directly points to the fact that this is Big Data!\u00a0All the insights you receive from running digital campaigns is your big data! It is not manually possible to keep a tab on everyone who has viewed or is interested in your campaigns. The online method of data analysis is known as big data analytics. It is meant for all big or small businesses.<\/p>\n<blockquote><p>\u00a0<span style=\"text-align: justify;\">This blog will enlighten you with:<\/span><\/p>\n<h6>1. What is big data?<\/h6>\n<h6>2. Top 6 steps of big data<\/h6>\n<h6>3. How big data and marketing work hand-in-hand?<\/h6>\n<h6>4. Some useful examples for your understanding<\/h6>\n<\/blockquote>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/kjzowEnHKJD3GR\" width=\"750\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span> <\/iframe><\/p>\n<h2 style=\"margin-bottom: 5px;\">\u00a0<span style=\"color: #43c6ac;\"><strong>What is Big Data?\u00a0<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">It is voluminous information or relevant statistics acquired by companies, firms and large organizations. Often this big data is difficult to compute manually. Hence many software and data storages (computers, servers, etc..) have been formulated.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0It\u00a0<\/span>is not &#8220;all things numbers&#8221; or volume it comprises of the 4V&#8217;s:\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><i>Volume \u2013<\/i> It is the quantity of data gathered, generated and stored.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><i>Velocity<\/i><i> \u2013 <\/i>The speed at which all this data is received and also acted upon.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><i>Variety \u2013 <\/i>Variety refers to how this continuous inflow, nature, and type of unstructured data.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><i>Value \u2013 <\/i>Every bit of information received has value. To dig deeper multiple quantitative techniques for unstructured data is used.\u00a0\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">The above 4 V&#8217;s of big data is crucial for gathering, storing, analyzing, managing and consuming huge sets of information. These sets go beyond the traditional data computation.<\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #43c6ac;\">The Big 6 Steps\u00a0<\/span><\/strong><\/h2>\n<h3 style=\"text-align: justify;\">Data Mining<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\">There are two focus terms: data extraction &amp; data mining. If simply put, data extraction is a process of collecting all data from web pages into your database. Whereas, data mining is a process of identifying valuable insights within that database. Such data is collected by data scientists.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">For example, you are an e-commerce grocery site owner. After using various research techniques, you concluded that approximately 70% people wear jeans. This is called data extraction. Now you have to go deeper to understand which age, gender, and type of people use Brand 1 and Brand 2 jeans. This process is known as data mining.\u00a0Some of the useful data mining tools include RapidMiner, TeraData &amp; Kaggle<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Data Collection<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\">Big data doesn\u2019t have an &#8220;END&#8221; button. As the world grows, data will keep on streaming in. Data needs to be extracted constantly. From the above example: there will be people who\u00a0wear Brand 1 have switched to Brand 2 and so on. The possibilities are endless! Data extraction becomes easier with tools like import.io.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Data Storing<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\">Ever imagined how Google must be storing so much of world data? Of course not on traditional systems \u2013 files, CDs, DVDs, etc.. Google, Facebook, Apple, etc.run on hyperscale computing environments. Which type of storage you should use depends on the scale of your business. A good data storage system provides an infrastructure which has all the latest data analytics tools and storage space.\u00a0You can store your data on data storage providers like Cloudera, Hadoop (not for beginners) and Talend. Data storage is one step which here on can be inserted in between any other step. <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Data Cleaning<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\">Data sets can come in all forms and degrees \u2013 some good and some not so good especially if extracted from the web. Therefore, all the data extracted needs to cleaned. In the cleaning process, all the unwanted and inaccurate data is filtered out. After this process, you will only be left with what you actually want to focus on. Cleaning promotes structuring your data well.\u00a0For example, you know number and type of people wearing jeans all over. While cleaning, \u00a0you can remove all the duplicate entries, wrong data, unwanted regions or information and more. You can make use of DataCleaner\u00a0or\u00a0OpenRefine for this purpose<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Data Analysis<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\">The biggest part of big data is the analytics! What is big data analytics? While analyzing the data you come across your audience pattern,\u00a0behavior and so on. Exploratory research method proves to be very helpful in analyzing big data. Analytics is about asking a specific question and finding answers to it. Qubole and Statwing are powerful data analytics tools. For example, you might ask &#8211; does my audience like to wear two pocket jeans? Which color is most preferred by them,etc.. <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Data Consumption<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\">Data is consumed in various verticals which include:\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"1\" data-aria-level=\"1\">Identifying retail trends in the market using which businesses can highlight their top selling products.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"2\" data-aria-level=\"1\">It is used by Government bodies in order to reach out to the correct demographics, geographies, and ethnicities. <span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"3\" data-aria-level=\"1\">Marketers find big data extremely useful to figure out which advertisement works for their products.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Big data is consumed at many places depending on the specific goals you want to achieve.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #43c6ac;\">Big Data &amp; Marketing\u00a0<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\">Marketing strategies largely rely on big data.\u00a0Successful marketing strategies require data in order to provide best services to their target audience. Hence big data and marketing go hand-in-hand. Big data has amazing benefits such as:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-aria-posinset=\"4\" data-aria-level=\"1\">Understand your target audiences well<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-aria-posinset=\"5\" data-aria-level=\"1\">Roll in the best price, product, and service strategies<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-aria-posinset=\"6\" data-aria-level=\"1\">Send relevant messages to the audiences<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/451666161&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=false\" width=\"100%\" height=\"200\" frameborder=\"no\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<h2><strong><span style=\"color: #43c6ac;\">Big Examples\u00a0<\/span><\/strong><\/h2>\n<ul>\n<li style=\"text-align: justify;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-aria-posinset=\"7\" data-aria-level=\"1\">Election representatives Barack Obama and\u00a0Narendra Modi made optimum use of big data by targeting the right respondents.\u00a0They were rewarded with victory in return.<\/li>\n<li style=\"text-align: justify;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-aria-posinset=\"8\" data-aria-level=\"1\">Fact: eBay produces 50TB of machine-generated data and processes 100PB data using leading data analytics software to leverage it for analytics.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Gain more insights and grow your business with <strong><span style=\"color: #43c6ac;\"><a style=\"color: #43c6ac;\" href=\"https:\/\/blog.payumoney.com\">PayUmoney<\/a><\/span><\/strong> now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world population as on October 2017 was 7.6 Billion people. Which directly points to the fact that this is Big Data!\u00a0All the insights you receive from running digital campaigns&#8230;<\/p>\n","protected":false},"author":38,"featured_media":14857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[582],"tags":[643,628,629,654],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are the 6 Key Steps of Big Data Analytics?<\/title>\n<meta name=\"description\" content=\"Learn the 6 key steps of big data to master big data analytics. 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