{"id":2138,"date":"2017-11-14T17:00:14","date_gmt":"2017-11-14T11:30:14","guid":{"rendered":"https:\/\/blog.payumoney.com\/?p=2138"},"modified":"2020-06-28T16:07:01","modified_gmt":"2020-06-28T10:37:01","slug":"google-analytics-basics-simplified-for-your-online-business","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/google-analytics-basics-simplified-for-your-online-business\/","title":{"rendered":"Google Analytics For Website: Basics Simplified"},"content":{"rendered":"<p style=\"text-align: justify;\">Have you ever wondered how e-commerce websites get real-time and concrete insights into their business? It is nothing else but,\u00a0google analytics! Google analytics is a well heard and known term, especially amongst e-commerce websites and entrepreneurs. Google analytics for website is essential to\u00a0understand your customers&#8217; behavior, habits, activity and their perception of you. In this post, learn the basic parameters to consider while analyzing your website using google analytics.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/18QV8W9BOa4TKq\" width=\"750\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><\/div>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><strong>What is Google Analytics?\u00a0<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">It is evident that if you own any business online or offline, you are keen to understand your consumers&#8217; behavioral patterns, preferences, attitude, and choices. In case of a physical store, you can personally observe your consumers&#8217; behavior. But if you host a business online then, you might want to use google analytics for website to know your consumers&#8217;.<\/p>\n<p style=\"text-align: justify;\">For an online business, the valuable insights which are available at your fingertips include:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"1\" data-aria-level=\"1\">Your site interface\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"2\" data-aria-level=\"1\">Customer behavior\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"3\" data-aria-level=\"1\">Where do they come from, etc.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><strong>How to Add Google Analytics to Website?<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">To get the most out of this post, you first need to set up a google analytics account. Here&#8217;s the step-by-step process to create google analytics for website:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><em>Step 1:<\/em> Go to google analytics, create a new account, select your website URL and fill in other required details.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><em>Step 2:<\/em> You will get a tracking ID for your tracking code. Which will more or less look like &#8211;\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/11\/google-analytics.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2502\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/11\/google-analytics-1024x418.png\" alt=\"google analytics signup\" width=\"747\" height=\"305\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analytics-1024x418.png 1024w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analytics-300x123.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analytics-768x314.png 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analytics.png 1278w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><em>Step 3:<\/em> The above code needs to be pasted in the next window, go to settings, turn on the e-commerce tracking feature and click on save. It might take 24 hours for google analytics to start collecting information.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>Once your account is active you can start viewing business reports.<\/p>\n<p style=\"text-align: justify;\">Welcome to google analytics for website dashboard!<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"text-decoration: underline;\">Note:<\/span><\/em> Here you only see the big picture and not the underlining currents which contributed to the reports.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">In order to make accurate business-centric decisions, all need to look at is &#8211;\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/11\/google-analytics-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2503 size-medium\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/11\/google-analytics-1-271x300.png\" alt=\"google analytics report\" width=\"271\" height=\"300\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analytics-1-271x300.png 271w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analytics-1.png 510w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">These tabs appear on the left panel of your dashboard. They need to be your main focus points at first. You will be more confident and pro to surf other reports in analytics once you master these basic ones. Before you go deeper in the reports, remember to set the desired date correctly in the top right corner.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #43c6ac;\">Google Analytics For Website Reports\u00a0<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<h3 style=\"text-align: justify;\">Real \u2013 Time Report\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/11\/google-analysis.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2504\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/11\/google-analysis-835x1024.jpeg\" alt=\"google analytics report\" width=\"747\" height=\"916\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analysis.jpeg 835w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analysis-245x300.jpeg 245w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analysis-768x942.jpeg 768w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><em>*Information in the image is blurred for privacy purpose.\u00a0<\/em><\/p>\n<p style=\"text-align: justify;\">It simply projects all activities happening on your site. It is a great tool to monitor website traffic in depth \u2013 who is on your site at that very moment, their geographic location and pages they are browsing.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">A real-time report is mainly useful for pulling out the email, blog, social media\u00a0or campaign performance. Also, for tracking them on the spot impact of traffic on your site.\u00a0You can utilize this information to make better marketing and promotional\u00a0decisions for your business.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\">Audience Report<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/11\/google-analytics-report.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2505\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/11\/google-analytics-report-773x1024.jpeg\" alt=\"google analytics\" width=\"747\" height=\"990\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analytics-report.jpeg 773w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analytics-report-226x300.jpeg 226w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analytics-report-768x1017.jpeg 768w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">It tells you more about who is on your website. This report provides in-depth insight into the age, gender, geography, language, device used (desktop, mac, mobile, etc..). You can figure the total number of visitors on your site (sessions), new &amp;\u00a0returning users.\u00a0 \u00a0\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">Simple terms explained:\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><em>Sessions:<\/em> A\u00a0group of on-site activity a\u00a0user makes within a given time span. A single user can open multiple sessions at the same time.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><em>Users:<\/em> Total unique visitors to your site. There are two types of users: new and returning. Google analytics creates a unique id for every new user (desktop, mobile, etc..). Thus if your id is 01 you are a new user\u00a0(desktop). If you\u00a0go back to the same site again then you are a returning user. But if a different device is used (mobile), then your id will be 02 (new user). \u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><em>Page views:<\/em> It is the total number of pages viewed (loaded or reloaded).\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><em>Pages\/Sessions:<\/em> The metric page per session is the average number of pages viewed in a session.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><em>Avg. Session Duration:<\/em> It refers to the average amount of time your visitor stays on your page.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><em>Bounce Rate:<\/em>\u00a0Percentage of visitors who view only one page of your site within a stipulated time period. There is no further activity performed by the visitor which leads to session expiry.\u00a0\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">You can change or add segments as well in this section. By adding an additional segment you are opening your analytics ground a bit more by comparing two segments. For example, you can\u00a0compare people who bought your product and people who didn&#8217;t buy the product in order to understand the difference between them.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">You can make use of this information to:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-aria-posinset=\"1\" data-aria-level=\"1\">Understand people from which country, state and city are viewing your website and are interested in it. This will help you to cater to these specific audiences by creating campaigns or communications meant for them. For example, shipping costs, sales, and so on.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-aria-posinset=\"2\" data-aria-level=\"1\">As you know which device (mobile, desktop, android, mac, etc.) is popular amongst your audience you can optimize your site accordingly.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Acquisition Report<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/11\/google-analytics-reports.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2506\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/11\/google-analytics-reports-785x1024.jpeg\" alt=\"google analytics \" width=\"747\" height=\"974\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analytics-reports.jpeg 785w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analytics-reports-230x300.jpeg 230w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analytics-reports-768x1002.jpeg 768w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">This report projects how your visitors and users found and arrived at your website. From where did they arrive at your website? Which other sites got them to yours? What distribution\u00a0strategy is working and what is not is highlighted\u00a0here. Apart from acquisition overview, Referrals helps you to understand which pages and domains are linking\u00a0to your store and directing traffic.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\">Behavior Report<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/11\/google-analysis-report.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2507\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/11\/google-analysis-report-1024x713.jpeg\" alt=\"google analytics\" width=\"747\" height=\"520\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analysis-report.jpeg 1024w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analysis-report-300x209.jpeg 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analysis-report-768x535.jpeg 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-analysis-report-120x85.jpeg 120w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p>The behavior report tells you the improvement areas in your content and how your visitors are reacting to it. Bounce rate, page load time, unique views are captured here. This report will help you improve your customer experience on your site thus increasing conversions.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\">Conversion Report<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\">The Ecommerce tab under conversion is the reason why you turned on the E-commerce tracking initially while signing up. Here google analytics tracks your product, transactions and time of purchase\u00a0on the basis of the information it receives.\u00a0These insights help you understand which product is liked by and suited for your customers.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\">Google Analytics for Website Campaigns<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/11\/google-link-tracker.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2508 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/11\/google-link-tracker-973x1024.jpeg\" alt=\"google analytics\" width=\"747\" height=\"786\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-link-tracker.jpeg 973w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-link-tracker-285x300.jpeg 285w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/11\/google-link-tracker-768x808.jpeg 768w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">One of the most important things to track in analytics is your marketing efforts in the form of campaigns. So how do you track your campaigns? Just with a link!<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>Google analytics facilitates you to quickly create and automatically track campaign specific special\u00a0URL. To track\u00a0campaigns automatically all you have to do is log on to Google&#8217;s campaign URL builder tool. <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">You need to paste your website link and provide some relevant information asked. Once this is done, Google provides you with a complete trackable URL. This URL can be used wherever you wish to promote your product or site. Google will automatically recognize the link and track all the actions performed by the user. These searches can be viewed in the Acquisition &#8211; Campaigns tab.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/453498993&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=false\" width=\"100%\" height=\"200\" frameborder=\"no\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p style=\"text-align: justify;\">Most people find google analytics for website very difficult to use or understand because of all the jargons used in its reports. However, to grow your user base and business further, understanding these\u00a0simple basics\u00a0of your online business and audience is crucial.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">It&#8217;s time to <strong><span style=\"color: #43c6ac;\"><a style=\"color: #43c6ac; text-decoration: underline;\" href=\"https:\/\/blog.payumoney.com\/how-to-start-a-successful-online-business\/\" target=\"_blank\" rel=\"noopener\"> start your online business<\/a><\/span><\/strong>\u00a0with PayUmoney!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered how e-commerce websites get real-time and concrete insights into their business? It is nothing else but,\u00a0google analytics! Google analytics is a well heard and known term,&#8230;<\/p>\n","protected":false},"author":38,"featured_media":2510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[584],"tags":[643,619,629,620,654,631],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics For Website: Basics Simplified - PayU Blog<\/title>\n<meta name=\"description\" content=\"Google analytics for website is essential to know your customers&#039; behavior &amp; their perception of you. 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