{"id":2072,"date":"2017-10-10T12:17:39","date_gmt":"2017-10-10T06:47:39","guid":{"rendered":"https:\/\/blog.payumoney.com\/?p=2072"},"modified":"2025-10-04T23:35:30","modified_gmt":"2025-10-04T18:05:30","slug":"social-media-analytics-for-your-online-business","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/social-media-analytics-for-your-online-business\/","title":{"rendered":"Social Media Analysis For Your Online Business"},"content":{"rendered":"<p style=\"text-align: justify;\">The best and highest ranked Indian social media campaign list is definitely incomplete without Narendra Modi&#8217;s election campaign in 2014. He was surrounded by over 120 lakh community members on Facebook and over 3.5 million followers on Twitter.\u00a0 These breakthrough social media analysis point to the fact that, the power of social media is beyond imaginable!\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">Social media is not all about posting, circulating and consuming news or current trends across the world. Analyzing your content and audience plays an equally important role in optimizing your core objective (create awareness, get more followers or likes, double your charity, get more clients, create a viral circuit of your videos or images and so on).<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/2ZVMBd8acmfCSP\" width=\"750\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<p style=\"text-align: justify;\">The infographic below points out to some interesting social media analysis along with the reasons to believe and breathe in social media today.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/10\/Top-Social-Media-Analytics-infographic.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2512 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/10\/Top-Social-Media-Analytics-infographic-349x1024.jpeg\" alt=\"social media analysis\" width=\"349\" height=\"1024\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/10\/Top-Social-Media-Analytics-infographic-349x1024.jpeg 349w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/10\/Top-Social-Media-Analytics-infographic-102x300.jpeg 102w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/10\/Top-Social-Media-Analytics-infographic.jpeg 700w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">There are many organizations, businesses, and services who have gained tremendous recognition and empowerment due to social media. For example, Lifebuoy&#8217;s &#8220;help a child reach 5&#8221; campaign on social media has created a huge noise and captured the attention of millions to the cause of extending a village child&#8217;s life beyond 5 years.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0Thus to begin with let&#8217;s deep dive into the main components of social media analytics that you should be aware of.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\">Components of Social Media Analytics<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>Reach<\/b><\/span><\/h3>\n<p style=\"text-align: justify;\">\u00a0Remember the time when Facebook was unveiled and all that mattered on your profile was:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li>Number of likes on your pictures<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>The exhaustive &#8220;friends&#8221; list?<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/10\/social-media-analysis.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2513\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/10\/social-media-analysis-1024x611.png\" alt=\"social media analysis\" width=\"747\" height=\"446\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/10\/social-media-analysis.png 1024w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/10\/social-media-analysis-300x179.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/10\/social-media-analysis-768x458.png 768w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>PayUmoney Instagram Handle<\/em><\/p>\n<p style=\"text-align: justify;\">Gathering fans and followers for your business is the first step towards forming your tribe. Once people have taken this first step, you will get a better learning about them and this helps you to tune your posts or engagements and communication towards them more finely. While the number of followers and likers is an important metric to count on, it is only the first step.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">Just knowing the people is incomplete without being aware of where they come from and who are they. Location and demographics also play a vital role in determining your reach. Considering the above use case of Mr. Modi in mind, he did use social media as an effective tool to reach out to the youth in the metros extensively. But, to penetrate deeper into the country he personally visited a few places like Varanasi to reach out to the people there.\u00a0\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>Engagement<\/b>\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\">Engagement is about how well you have retained your followers or likers. It includes:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li>Likes\/Hearts\/Favorites<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Comments<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Tags<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/10\/social-meida-analytics.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2514\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/10\/social-meida-analytics-1024x565.png\" alt=\"social media analysis\" width=\"747\" height=\"412\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/10\/social-meida-analytics.png 1024w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/10\/social-meida-analytics-300x166.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/10\/social-meida-analytics-768x424.png 768w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Facebook Business Page Insights<\/em><\/p>\n<p style=\"text-align: justify;\">Engagement basically refers to the exact number of people who have accepted and are in agreement with your content. Many times it so happens that, you might receive 100&#8217;s of likes within just minutes of publishing a post whereas some other posts may not even be looked at. Keep a constant tab on the content and reaction pattern is a must.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><span style=\"color: #000000;\"><b>Amplification<\/b><\/span>\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\">Amplification is nothing but the virality of your social media content. This includes the number of retweets and shares. This metric indicates the number of people who got your message and by sharing your content they are just drilling their engagement with your business deeper.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><span style=\"color: #000000;\"><b>Conversion\u00a0<\/b><\/span>\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\">Last but not the least, after reaching out to your relevant audience, engaging with them appropriately and getting them to share your content, the number of people who actually bought your service or product. The conversion rate is more or less related to engagement wherein your audience have absorbed the content you have put up on social media channels.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><b>Top 5 Social Media Analysis Tools<\/b><b>:<\/b>\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\">To ease out the entire process of analyzing your social media profile, here are some great tools to look out for:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li>HootSuite<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Sprout Social<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Tweet Deck<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Crowd Booster<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Social Flow<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">These tools are developed not only to track your social media presence but also to help you create, schedule and distribute your content on various channels. View their official sites for more details.\u00a0\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"200\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/456712527&#038;color=%23ff5500&#038;auto_play=false&#038;hide_related=false&#038;show_comments=true&#038;show_user=true&#038;show_reposts=false&#038;show_teaser=true&#038;visual=false\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Social media is all about establishing a good virtual connect with your well-wishers, social media analysis help you figure out the success rate of that agenda. For more information on scaling your online business stay tuned to <strong><span style=\"color: #43c6ac;\"><a style=\"color: #43c6ac;\" href=\"https:\/\/blog.payumoney.com\" target=\"_blank\" rel=\"noopener\">PayUmoney blog<\/a><\/span><\/strong>.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div class=\"grammarly-disable-indicator\"><\/div>\n<div class=\"grammarly-disable-indicator\"><\/div>\n<div class=\"grammarly-disable-indicator\"><\/div>\n<div class=\"grammarly-disable-indicator\"><\/div>\n<div class=\"grammarly-disable-indicator\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The best and highest ranked Indian social media campaign list is definitely incomplete without Narendra Modi&#8217;s election campaign in 2014. He was surrounded by over 120 lakh community members on&#8230;<\/p>\n","protected":false},"author":38,"featured_media":2073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[584],"tags":[638,621,654,639,645,631],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Social Media Analytics Tools for Online Business<\/title>\n<meta name=\"description\" content=\"Social media is about establishing a good virtual connect with your people and social media analytics help you fulfill your agenda successfully. Learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payu.in\/blog\/social-media-analytics-for-your-online-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Social Media Analytics Tools for Online Business\" \/>\n<meta property=\"og:description\" content=\"Social media is about establishing a good virtual connect with your people and social media analytics help you fulfill your agenda successfully. 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