{"id":1898,"date":"2017-08-01T17:00:48","date_gmt":"2017-08-01T11:30:48","guid":{"rendered":"http:\/\/blog.payumoney.com\/?p=1898"},"modified":"2020-06-28T16:09:43","modified_gmt":"2020-06-28T10:39:43","slug":"how-to-start-a-successful-online-business","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/how-to-start-a-successful-online-business\/","title":{"rendered":"How to Start a Successful Online Business"},"content":{"rendered":"<p style=\"text-align: justify;\">Dreaming of becoming an entrepreneur? Planning to start an online business?\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u201cI\u2019m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.\u201d &#8211; Steve Jobs, Co-founder, Apple Inc. Starting a small business or aiming for something big. Successful businesses have nothing to do with the size or platform of your business. It is only concerned with the correct blend of true marketing facts, creative &amp; achievable ideas along with strong vigor!<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">With O2O (offline to online) skyrocketing at an unbelievable pace, the competition has reached its peak. Amidst all this competitive wave how can you stand out? Let\u2019s understand this with the help of an example: You are looking forward to starting your own business online, an e-commerce fashion accessories website.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"750\" height=\"370\" src=\"https:\/\/www.youtube.com\/embed\/WeukGk6SIR0\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #43c6ac;\">Step 1: Find the Need\u00a0<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">Maybe you have already planned your business, product, and other details but did you consider what your audiences are looking for? It is a myth that you know your audience. Many times what they want and what you provide is absolutely opposite.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">Spot the market need bang on! That\u2019s what Apple did when it first launched iPod. People wanted to listen to music and Sony\u2019s Walkman was in absolute demand. Apple recognized this need for music and hence launched and far more furnished and quality product.\u00a0 <em>Here\u2019s the question:<\/em> How to find that one need? Since your planning launch an online site, make the best use of online tools like\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><em>Social Media Polls:<\/em> Facebook has an amazing inbuilt tool for marketers to win the majority via polls. You can put up your question in a poll format on your wall or some business related page.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-07-31-at-4.27.25-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1900 size-full\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-07-31-at-4.27.25-PM.png\" alt=\"Facebook Marketing\" width=\"509\" height=\"397\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-07-31-at-4.27.25-PM.png 509w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-07-31-at-4.27.25-PM-300x234.png 300w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/a><\/p>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><em><span class=\"TextRun SCXW115890838\" lang=\"EN\" xml:lang=\"EN\"><span class=\"NormalTextRun SCXW115890838\">E<\/span><\/span><\/em><span class=\"TextRun SCXW115890838\" lang=\"EN\" xml:lang=\"EN\"><span class=\"NormalTextRun SCXW115890838\"><em>mail Surveys:<\/em> People do read emails! As per <\/span><\/span><a class=\"Hyperlink SCXW115890838\" href=\"http:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"TextRun Underlined SCXW115890838\" lang=\"EN\" xml:lang=\"EN\"><span class=\"NormalTextRun SCXW115890838\">Smart Insights<\/span><\/span><\/a><span class=\"TextRun SCXW115890838\" lang=\"EN\" xml:lang=\"EN\"><span class=\"NormalTextRun SCXW115890838\">, the open rate of e-commerce emails is 16.75%. <\/span><\/span><span class=\"TextRun SCXW115890838\" lang=\"EN\" xml:lang=\"EN\"><span class=\"NormalTextRun SCXW115890838\">Conduct your product survey via emails and MailChimp will guide you with clear insights for your campaign.<\/span><\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><em>Search Engine Optimization (SEO):<\/em> Login into Google Keywords and get accurate ideas for your search. For example, if you search E-Commerce, carefully note down all the searches that pop up.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/08\/keyword-planner-edit.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1901 size-full\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/08\/keyword-planner-edit.jpg\" alt=\"Google Keywords Planner\" width=\"1320\" height=\"548\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/08\/keyword-planner-edit.jpg 1320w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/08\/keyword-planner-edit-300x125.jpg 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/08\/keyword-planner-edit-768x319.jpg 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/08\/keyword-planner-edit-1024x425.jpg 1024w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #43c6ac;\">Step 2: Review Your Product\u00a0<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span>If you think the results from Step 1 match is in line with your business ideas, then go ahead. But if in case the audiences have different needs, it is recommended to look into their needs first than trying to push and sell your ideas. Give importance to your audience and the chances of your business increasing exponentially are really high.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>\u00a0<span style=\"color: #43c6ac;\">Step 3: Plan Effectively\u00a0<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\"><br \/>\n<\/span><\/h2>\n<p style=\"text-align: justify;\">After completing steps 1 &amp; 2, setting your product and\/or marketing plan shouldn\u2019t be that painful. Engineering your product (your website, products on display, etc.) in such a way that it is easy to use by all is important.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\"><br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\">Creating an effective communications plan is essential too. Which communication channels you are going to use to reach out to your target audience? What are you going to communicate? And many more questions need to be effectively asked, answered and hence planned. Some of the key \u2018must-to-be-included\u2019 words or terms you can consider:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Blogs<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Social Media<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"1\" data-aria-posinset=\"3\" data-aria-level=\"1\">Website<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"1\" data-aria-posinset=\"4\" data-aria-level=\"1\">Emails<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"1\" data-aria-posinset=\"5\" data-aria-level=\"1\">Online games<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"1\" data-aria-posinset=\"6\" data-aria-level=\"1\">Mobiles phones<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"1\" data-aria-posinset=\"7\" data-aria-level=\"1\">Forums<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"1\" data-aria-posinset=\"7\" data-aria-level=\"1\">Video<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"1\" data-aria-posinset=\"7\" data-aria-level=\"1\">Messaging<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #43c6ac;\">Step 4: Funding your Startup\u00a0<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">Now its time to pitch your intellectual property! This is one of the major steps for your online business because your development, either on the product or the marketing front will be reliable on the funds you are able to bundle. Before you start calculating your existing or &#8216;I-need-this-much&#8217; funds,\u00a0 know the different types of funding or investment:\u00a0\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"5\" data-aria-posinset=\"3\" data-aria-level=\"1\"><i>Bootstrapping or Self-funding:<\/i> As a founder of your e-commerce website equip it with most of what you have in your pockets if not all. Bootstrapping is the key to kickstart your venture journey. It is considered to be the most effective and inexpensive way to ensure your business&#8217; positive cash flow.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"5\" data-aria-posinset=\"3\" data-aria-level=\"1\"><i>Friends &amp; Family: <\/i>Here, you go and reach out to your inner circle of people for investing in your idea\/online business. However, it is not advisable to not have too many people in your investors&#8217; panel initially. Reliability is the key here.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"5\" data-aria-posinset=\"3\" data-aria-level=\"1\"><i>Seed Funding\/<\/i><i>Seed Capital<\/i><i>:<\/i> This is the initial stage of raising funds or investments from outside. Seed funding can be done by an individual or a group of investors usually termed as angel investors (semi-professionals, who were or are founders of companies themselves).<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"5\" data-aria-posinset=\"6\" data-aria-level=\"1\"><i>Venture Capital:<\/i> In this round of investment, your firm is either the most profitable or could revive all the negative cashflow afresh. Sighting these possibilities a venture capitalist will pump in funds in your company system.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"5\" data-aria-posinset=\"7\" data-aria-level=\"1\"><i>Mezzanine Financing:<\/i> This is the final round of investment before you go all out to the public. Here, your company is growing not only in terms of resources but also in its operations. It is valued over several million if not billions. Most of the startups sell off before entering this stage.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"5\" data-aria-posinset=\"8\" data-aria-level=\"1\"><i>IPO: <\/i>Initial Public Offering is the very first sale of stock issued by the company to the public. After the IPO is issued, the company becomes public and doesn&#8217;t remain private anymore. In order to grow and expand, a company raises a huge amount of money by going public. It is not the end goal of all startup businesses.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">You can also directly pitch your business ideas at leading networking events such as <a href=\"https:\/\/www.facebook.com\/upstartncodeup\/\" target=\"_blank\" rel=\"noopener\">CodeUp and UpStart<\/a>.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #43c6ac;\">Step 5: Choose your Type of Business\u00a0<\/span>\u00a0<\/strong><\/h2>\n<p style=\"text-align: justify;\">Whether you own a business in Partnership, Pvt. Ltd. or proprietorship. You can refer to the Indian government regulations and norms for corporate rights. A quick glance at the new company registration process:\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"3\" data-aria-posinset=\"1\" data-aria-level=\"1\">Select at least one suitable and unique name of your company.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"3\" data-aria-posinset=\"2\" data-aria-level=\"1\">Online application to the concerned RoC to ensure availability of the company name.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"3\" data-aria-posinset=\"3\" data-aria-level=\"1\">Form 1, 18 and 32 need to filled and submitted within 60 days of company name approval.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"3\" data-aria-posinset=\"4\" data-aria-level=\"1\">Draft, vet and print the memorandum and articles of the association by the solicitors.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"3\" data-aria-posinset=\"5\" data-aria-level=\"1\">Arrange for appropriate stamp duty of the memorandum and the articles.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"3\" data-aria-posinset=\"6\" data-aria-level=\"1\">Attest the memorandum by at least two subscribers with specification mentioned.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"3\" data-aria-posinset=\"7\" data-aria-level=\"1\">Check all the details once \u2013 date, signatures, stamps and so on.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"3\" data-aria-posinset=\"8\" data-aria-level=\"1\">Login to the <a href=\"http:\/\/www.mca.gov.in\/MinistryV2\/homepage.html\" target=\"_blank\" rel=\"noopener\">portal<\/a> and submit the form along with other mandatory documents.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #43c6ac;\">\u00a0 Step 6: Register your Domain<\/span>\u00a0<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span>Domain name is the face of your e-commerce site. For example, www.xyz.com\/in\/net and so on. XYZ is could be your brand name or its abbreviation.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/08\/payu-home-edit.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1902 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2017\/08\/payu-home-edit.jpg\" alt=\"Free Payment Gateway\" width=\"1340\" height=\"367\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/08\/payu-home-edit.jpg 1340w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/08\/payu-home-edit-300x82.jpg 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/08\/payu-home-edit-768x210.jpg 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/08\/payu-home-edit-1024x280.jpg 1024w\" sizes=\"(max-width: 1340px) 100vw, 1340px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><i>Tip<\/i><i>:<\/i> Let your domain name relatable, short and memorable. This will increase your audiences\u2019 brand recall rate, awareness and hence sales; broadening your online business opportunities and scope.\u00a0\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #43c6ac;\">Step 7: Web Hosting\u00a0<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">As introduced, online businesses are upscaling rapidly and hence there are many web hosting services offered for free. If you are serious about running an online business for a really long-term in the future then it is better if you buy your own hosting services. Customized or paid services are flexible enough to provide you with all that you need for your site \u2013 templates, structure preference, code your own program and so on. Opt for a service which allows you to grow \u2013 upgrade or update regularly.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #43c6ac;\">Step 8: Create your Online Store &amp; Mobile App\u00a0<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">At this stage, the main face or storefront of your website needs to be worked on. The entire user interface and user experience (UI, UX) is chalked, consented and implemented. Here\u2019s the checklist:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"2\" data-aria-posinset=\"1\" data-aria-level=\"1\">Choosing templates<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"2\" data-aria-posinset=\"2\" data-aria-level=\"1\">Designing homepage (color schemes, fonts, etc..)<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\">Integrating landing pages<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"2\" data-aria-posinset=\"4\" data-aria-level=\"1\">Showcasing high resolution and true product images<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"2\" data-aria-posinset=\"5\" data-aria-level=\"1\">Selecting categories (earrings, clothes -men, women, kids, footwear, etc.)<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"2\" data-aria-posinset=\"6\" data-aria-level=\"1\">Updating relevant products (as per categories)<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"2\" data-aria-posinset=\"7\" data-aria-level=\"1\">Syncing shopping cart<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-listid=\"2\" data-aria-posinset=\"8\" data-aria-level=\"1\">Finalizing a trusted <a href=\"https:\/\/www.payumoney.com\/?utm_source=blog\" target=\"_blank\" rel=\"noopener\">online payment gateway<\/a><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">One of the main advantages of an online business is \u2013 it can be accessed anywhere and anytime. Use this advantage to the fullest by making your site mobile savvy.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #43c6ac;\">Step 9: Marketing Tools<\/span>\u00a0<\/strong><\/h2>\n<p style=\"text-align: justify;\">Now that your online business is ready to roll out in the market, follow these most <a href=\"https:\/\/blog.payumoney.com\/inbound-marketing-a-cost-effective-way-for-small-businesses\/\" target=\"_blank\" rel=\"noopener\">cost-effective marketing tips<\/a> to make your marketing efforts fruitful. Some of the tools include:<\/p>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"4\" data-aria-posinset=\"1\" data-aria-level=\"1\"><i>Social Media Marketing<\/i><i>: <\/i>Promoting your business on Facebook, Instagram, Twitter.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"4\" data-aria-posinset=\"2\" data-aria-level=\"1\"><i>Content Marketing<\/i><i>:<\/i> Making optimal use of blogs, videos, images and so on, to create awareness about your business.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"4\" data-aria-posinset=\"3\" data-aria-level=\"1\"><i>Search Engine Marketing (SEM)<\/i><i>:<\/i> SEM is a paid form of optimizing search engines. It poses as a top result for any organic search, depending on which keyword you want to show up for.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"4\" data-aria-posinset=\"5\" data-aria-level=\"1\"><i>Viral<\/i> M<i>arketing<\/i><i>:<\/i> It\u2019s a mixture of referral and influence marketing. Your customers will influence their friends to make purchases from your site and in return, you reward them with some incentives like coupons, cashback offers, free gifts and so on.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-listid=\"4\" data-aria-posinset=\"6\" data-aria-level=\"1\"><i>Email Marketing<\/i><i>:<\/i> It is all about directly communicating with your audiences.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #43c6ac;\">\u00a0 Step 10: Analytics\u00a0<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span>You won\u2019t know your success unless you measure it. Know who viewed your e-commerce website or web app? How many times and for how long? Google analytics is the key ingredient followed and trusted by all. The business analysis gives you a wider and brighter picture of what is working and what isn\u2019t. This information helps you to strengthen your online business and guides you to move on the correct path without any major losses.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #43c6ac;\">\u00a0Step 11: Feedback<\/span>\u00a0<\/strong><\/h2>\n<p style=\"text-align: justify;\">This cycle is vicious and isn\u2019t completed without a valuable feedback. Seeking for feedback always makes you stand tall as a learner and a businessman of quality. Your customer feels open and caring when you give them some space to speak out their minds about your product or business. Respect your audience and what you get in return is definitely priceless!<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">Starting an online business and climbing the success ladder holding it upright is a choice of the matter. There are many businesses which came to life and died before their expiry. But the ones who sustained, are smart players wanting to make it big and better not only for themselves but for all.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span>So, which one are you?<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<div class=\"grammarly-disable-indicator\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dreaming of becoming an entrepreneur? Planning to start an online business?\u00a0\u00a0 \u201cI\u2019m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.\u201d &#8211; Steve&#8230;<\/p>\n","protected":false},"author":38,"featured_media":1899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[584],"tags":[638,637,636,658,654,631],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Start a Successful Online Business - PayU Blog<\/title>\n<meta name=\"description\" content=\"Dreaming of becoming an entrepreneur? Planning to start an online business? Read this blog &amp; learn the steps to starting a successful online business today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payu.in\/blog\/how-to-start-a-successful-online-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Start a Successful Online Business - PayU Blog\" \/>\n<meta property=\"og:description\" content=\"Dreaming of becoming an entrepreneur? Planning to start an online business? Read this blog &amp; learn the steps to starting a successful online business today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/payu.in\/blog\/how-to-start-a-successful-online-business\/\" \/>\n<meta property=\"og:site_name\" content=\"PayU Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PayUind\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-01T11:30:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-28T10:39:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/08\/How-to-start-a-successful-business-online.png\" \/>\n\t<meta property=\"og:image:width\" content=\"752\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kinjal Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@payuind\" \/>\n<meta name=\"twitter:site\" content=\"@payuind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kinjal Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/payu.in\/blog\/how-to-start-a-successful-online-business\/\",\"url\":\"https:\/\/payu.in\/blog\/how-to-start-a-successful-online-business\/\",\"name\":\"How to Start a Successful Online Business - PayU Blog\",\"isPartOf\":{\"@id\":\"https:\/\/payu.in\/blog\/#website\"},\"datePublished\":\"2017-08-01T11:30:48+00:00\",\"dateModified\":\"2020-06-28T10:39:43+00:00\",\"author\":{\"@id\":\"https:\/\/payu.in\/blog\/#\/schema\/person\/8f32f2490b8dfa732eddad04c591c3f7\"},\"description\":\"Dreaming of becoming an entrepreneur? Planning to start an online business? Read this blog & learn the steps to starting a successful online business today!\",\"breadcrumb\":{\"@id\":\"https:\/\/payu.in\/blog\/how-to-start-a-successful-online-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/payu.in\/blog\/how-to-start-a-successful-online-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/payu.in\/blog\/how-to-start-a-successful-online-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/payu.in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing &amp; Sales\",\"item\":\"https:\/\/payu.in\/blog\/category\/marketing-sales\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Start a Successful Online Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/payu.in\/blog\/#website\",\"url\":\"https:\/\/payu.in\/blog\/\",\"name\":\"PayU Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/payu.in\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/payu.in\/blog\/#\/schema\/person\/8f32f2490b8dfa732eddad04c591c3f7\",\"name\":\"Kinjal Shah\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/payu.in\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/52494f2d2a52b55a12d9f8a3cd8b7113?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/52494f2d2a52b55a12d9f8a3cd8b7113?s=96&d=mm&r=g\",\"caption\":\"Kinjal Shah\"},\"url\":\"https:\/\/payu.in\/blog\/author\/kinjal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Start a Successful Online Business - PayU Blog","description":"Dreaming of becoming an entrepreneur? Planning to start an online business? Read this blog & learn the steps to starting a successful online business today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/payu.in\/blog\/how-to-start-a-successful-online-business\/","og_locale":"en_US","og_type":"article","og_title":"How to Start a Successful Online Business - PayU Blog","og_description":"Dreaming of becoming an entrepreneur? Planning to start an online business? Read this blog & learn the steps to starting a successful online business today!","og_url":"https:\/\/payu.in\/blog\/how-to-start-a-successful-online-business\/","og_site_name":"PayU Blog","article_publisher":"https:\/\/www.facebook.com\/PayUind\/","article_published_time":"2017-08-01T11:30:48+00:00","article_modified_time":"2020-06-28T10:39:43+00:00","og_image":[{"width":752,"height":440,"url":"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/08\/How-to-start-a-successful-business-online.png","type":"image\/png"}],"author":"Kinjal Shah","twitter_card":"summary_large_image","twitter_creator":"@payuind","twitter_site":"@payuind","twitter_misc":{"Written by":"Kinjal Shah","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/payu.in\/blog\/how-to-start-a-successful-online-business\/","url":"https:\/\/payu.in\/blog\/how-to-start-a-successful-online-business\/","name":"How to Start a Successful Online Business - PayU Blog","isPartOf":{"@id":"https:\/\/payu.in\/blog\/#website"},"datePublished":"2017-08-01T11:30:48+00:00","dateModified":"2020-06-28T10:39:43+00:00","author":{"@id":"https:\/\/payu.in\/blog\/#\/schema\/person\/8f32f2490b8dfa732eddad04c591c3f7"},"description":"Dreaming of becoming an entrepreneur? Planning to start an online business? Read this blog & learn the steps to starting a successful online business today!","breadcrumb":{"@id":"https:\/\/payu.in\/blog\/how-to-start-a-successful-online-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/payu.in\/blog\/how-to-start-a-successful-online-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/payu.in\/blog\/how-to-start-a-successful-online-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/payu.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing &amp; Sales","item":"https:\/\/payu.in\/blog\/category\/marketing-sales\/"},{"@type":"ListItem","position":3,"name":"How to Start a Successful Online Business"}]},{"@type":"WebSite","@id":"https:\/\/payu.in\/blog\/#website","url":"https:\/\/payu.in\/blog\/","name":"PayU Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/payu.in\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/payu.in\/blog\/#\/schema\/person\/8f32f2490b8dfa732eddad04c591c3f7","name":"Kinjal Shah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/payu.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/52494f2d2a52b55a12d9f8a3cd8b7113?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/52494f2d2a52b55a12d9f8a3cd8b7113?s=96&d=mm&r=g","caption":"Kinjal Shah"},"url":"https:\/\/payu.in\/blog\/author\/kinjal\/"}]}},"_links":{"self":[{"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/posts\/1898"}],"collection":[{"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/comments?post=1898"}],"version-history":[{"count":8,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/posts\/1898\/revisions"}],"predecessor-version":[{"id":3626,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/posts\/1898\/revisions\/3626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/media\/1899"}],"wp:attachment":[{"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/media?parent=1898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/categories?post=1898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/tags?post=1898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}