Influence is an integral part of our human life. Remember, as a child when you wanted a toy, you would first try to convince your mother of its importance and if you failed, you would probably approach your father. When your father agreed with you, he would go ahead to convince your mother and the toy would finally be yours! Here your father influenced your mother\u2019s initial decision which in turn favored you. Marketers have been using influencer marketing for a while now, but it has come to light only now when the social media channels are flourishing with impactful personalities in the society.<\/p>\n