{"id":16038,"date":"2026-08-20T16:50:35","date_gmt":"2026-08-20T11:20:35","guid":{"rendered":"http:\/\/10.10.164.133\/?p=16038"},"modified":"2026-08-20T16:50:36","modified_gmt":"2026-08-20T11:20:36","slug":"the-pivot-story-how-the-pant-project-turned-a-flat-year-into-skyrocketing-growth","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/the-pivot-story-how-the-pant-project-turned-a-flat-year-into-skyrocketing-growth\/","title":{"rendered":"The Pivot Story: How The Pant Project Turned a Flat Year Into Skyrocketing Growth"},"content":{"rendered":" \n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ep 6 | The Pivot Story | The Pant Project ft. Dhruv Toshniwal: From Custom-Made to Ready-to-Wear\" width=\"1250\" height=\"703\" src=\"https:\/\/www.youtube.com\/embed\/RxbXfjzQ8dM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Most brands focus on shirts and top wear. Pants were an underserved market. The Pant Project saw a large, growing market and decided to become leaders in it.\u00a0<\/p>\n\n\n\n<p>They started in October 2020 with one goal. Make the most comfortable pants in a man&#8217;s wardrobe. No more multiple store visits. No messy measurements. Just easy, well-fitting pants.&nbsp;<\/p>\n\n\n\n<p>But perfect fit came at a price. Speed.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Happens When Growth Forces a Pivot?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>For 12 straight months, revenue stayed flat. The business was bootstrapped and stuck. Custom tailoring took 10 to 14 days to deliver a single pair. No matter how good the fit was, that wait was holding growth back.&nbsp;<\/p>\n\n\n\n<p>They realized they needed to move faster. So they pivoted, adding ready-to-wear pants alongside their custom line. It changed everything. Delivery times that once took 10 to 14 days dropped to within the hour on quick commerce and same-day or next-day on their own site in metro cities.&nbsp;<\/p>\n\n\n\n<p>Growth, which had been flat for a year, skyrocketed.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Today they offer 300+ SKUs for men. Every fit and size. They&#8217;ve become a one-stop shop for everything bottom wear for men.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Powering The Pant Project&#8217;s Payments with PayU<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Getting faster solved one problem. Getting paid reliably to match that speed was the next one. Selling ready-to-wear pants at scale meant dealing with returns, RTO risk in certain zip codes, cash flow pressure, and needing more customers to pay upfront.&nbsp;<\/p>\n\n\n\n<p>That pattern puts real pressure on fraud detection and payments to work smoothly, every single time. With GoKwik and PayU, The Pant Project addressed exactly that, with:&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/payu.in\/\" target=\"_blank\" rel=\"noreferrer noopener\">Payment Gateway<\/a> \u2013 Accept 150+ payment modes with industry-leading success rates, 99.98% up-time &amp; seamless integration across web and app platforms.&nbsp;<\/p>\n\n\n\n<p><strong>The Impact of Partnering With PayU &amp; GoKwik<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"has-small-font-size\">\n<li class=\"has-small-font-size\">Better fraud detection on high-RTO zip codes&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-small-font-size\">\n<li class=\"has-small-font-size\">Higher prepaid order percentage&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-small-font-size\">\n<li class=\"has-small-font-size\">Improved cash flow management&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>&#8220;GoKwik and PayU have helped us with better fraud detection on certain zip codes which are highly likely for return to origin or RTO, and they&#8217;ve also helped us increase our prepaid order percentage and improve our cash flow by managing our digital payments better.&#8221;<\/em>&nbsp;<br>\u2014 Dhruv Toshniwal, Founder &amp; CEO, The Pant Project&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What&#8217;s the Real Lesson From The Pant Project&#8217;s Pivot?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The Pant Project&#8217;s pivot wasn&#8217;t about walking away from what made them different, custom-made pants that actually fit. It was about adding speed, without losing that.&nbsp;<\/p>\n\n\n\n<p>As Dhruv puts it: &#8220;You have to, as an entrepreneur, trust your gut and follow the data. If you can do a combination of both, you&#8217;ll go a long way.&#8221;&nbsp;<\/p>\n\n\n\n<p>Instinct told them the product was right. Data told them speed was missing. Trusting both is what turned a year of flat growth into a business that skyrocketed.&nbsp;<\/p>\n\n\n\n<p>PayU powers brands like The Pant Project, so they can focus on growing their business.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/onboarding.payu.in\/app\/account\/signup?utm_source=gwk&amp;utm_medium=yt&amp;utm_campaign=pvtstory\" target=\"_blank\" rel=\"noreferrer noopener\">Grow your business with PayU<\/a>&nbsp;<\/p>\n ","protected":false},"excerpt":{"rendered":"<p> Most brands focus on shirts and top wear. Pants were an underserved market. The Pant Project saw a large, growing market and decided to become leaders in it.\u00a0 They started&#8230; <\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_cs_disable_global_cta_banner":false,"_cs_disable_global_sticky_cta":false,"_cs_sticky_cta_enabled":false,"_cs_sticky_cta":{"heading":"","description":"","buttons":[]}},"categories":[585],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Pivot Story: How The Pant Project Turned a Flat Year Into Skyrocketing Growth - PayU Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payu.in\/blog\/the-pivot-story-how-the-pant-project-turned-a-flat-year-into-skyrocketing-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pivot Story: How The Pant Project Turned a Flat Year Into Skyrocketing Growth - PayU Blog\" \/>\n<meta property=\"og:description\" content=\"Most brands focus on shirts and top wear. 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