{"id":15963,"date":"2026-08-11T14:14:27","date_gmt":"2026-08-11T08:44:27","guid":{"rendered":"http:\/\/10.10.164.133\/?p=15963"},"modified":"2026-08-11T14:16:33","modified_gmt":"2026-08-11T08:46:33","slug":"lets-talk-scale-how-oneassist-servify-scaled-insurtech-in-india","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/lets-talk-scale-how-oneassist-servify-scaled-insurtech-in-india\/","title":{"rendered":"Let\u2019s Talk Scale: How OneAssist &#038; Servify Scaled InsurTech in India"},"content":{"rendered":" \n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Let&#039;s Talk Scale: 2 Takes | Scaling Product Protection: Two Founders, Different Playbooks\" width=\"1250\" height=\"703\" src=\"https:\/\/www.youtube.com\/embed\/vh4J5R0NvT4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>How do you build trust in a category nobody believes in?&nbsp;<\/p>\n\n\n\n<p>Subrat Pani, Co-Founder of&nbsp;OneAssist, and Sreevathsa Prabhakar, Founder of&nbsp;Servify, both had to answer that question. Same category. Same problem. Two&nbsp;very different&nbsp;playbooks.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Problem They Both Saw<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Our lives are surrounded by gadgets, and&nbsp;they\u2019re&nbsp;only getting more expensive.&nbsp;So&nbsp;what happens when something stops working? Life stops.&nbsp;<\/p>\n\n\n\n<p>The gap was clear. People&nbsp;didn\u2019t&nbsp;have someone they could count on when things went wrong.&nbsp;<\/p>\n\n\n\n<p>Sreevathsa believed the fix had to start at the root.&nbsp;Servify&nbsp;went straight to OEMs, building protection into the product lifecycle from day one.&nbsp;<\/p>\n\n\n\n<p>Subrat started with&nbsp;the emotion. A broken gadget is a high-stress moment. People just want to know who will help.&nbsp;That\u2019s&nbsp;where the name&nbsp;OneAssist&nbsp;came from.&nbsp;<\/p>\n\n\n\n<p>But there was a catch. The category had a trust problem.&nbsp;Nobody believed help would actually show up.&nbsp;<\/p>\n\n\n\n<p>Seeing the problem was easy. Getting people to believe in it&nbsp;wasn\u2019t.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The First Big Roadblock<\/strong>&nbsp;<\/h2>\n\n\n\n<p>For&nbsp;OneAssist, building one-stop&nbsp;assistance&nbsp;meant bringing the whole ecosystem along. The hardest part was getting insurers and&nbsp;logistics&nbsp;companies to deliver the service to a customer\u2019s doorstep. That meant aligning them, convincing them, and getting them to see the vision.&nbsp;<\/p>\n\n\n\n<p>For&nbsp;Servify, the challenge was trust itself.&nbsp;Nobody believed that if they paid for a service, someone would actually show up.&nbsp;Changing that mindset was its own battle.&nbsp;<\/p>\n\n\n\n<p>In both cases, trust had to be earned before scale was possible. But scaling came with its own bets and trade-offs.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Bet That Looked Wrong, Until It&nbsp;Wasn\u2019t<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Servify&nbsp;invested heavily in technology from year one. Three years of losses made it feel like the wrong call. That bet later helped&nbsp;Servify&nbsp;scale beyond India and beyond smartphones.&nbsp;<\/p>\n\n\n\n<p>OneAssist&nbsp;took a different bet. It invested in physical retail, starting with just 50 stores despite the cost. Being present where customers were buying new products helped drive adoption.&nbsp;<\/p>\n\n\n\n<p>But not every bet paid off. Some&nbsp;came&nbsp;with lessons learned the hard way.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Biggest Lie Founders Tell Themselves<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Founders believe their ideas will work. Sometimes,&nbsp;they\u2019re&nbsp;wrong.&nbsp;<\/p>\n\n\n\n<p>Servify&nbsp;once expanded into the US, assuming a strong tech story would win over telecom carriers already locked into long-term contracts. It&nbsp;didn\u2019t&nbsp;work that way.&nbsp;<\/p>\n\n\n\n<p>OneAssist&nbsp;treated every signed partner as instant revenue.&nbsp;In reality, conversion&nbsp;often took six to nine months. Its first-year plan was revised six times, always downward.&nbsp;<\/p>\n\n\n\n<p>So, what would they do differently?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What&nbsp;They\u2019d&nbsp;Do Differently<\/strong>&nbsp;<\/h2>\n\n\n\n<p>OneAssist&nbsp;would build its org and tech architecture with data layered in from day one, given how fast technology moves now.&nbsp;<\/p>\n\n\n\n<p>Servify&nbsp;would get its insurance license first. Compliance eats time, especially in Western markets. Regulatory timelines, not the product, became the real bottleneck.&nbsp;<\/p>\n\n\n\n<p>These lessons point to a bigger pattern, one every founder in this space should watch for.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Most Startups in This Space Fail<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Insurtech startups often solve what insurers already do instead of&nbsp;what\u2019s&nbsp;still unsolved.&nbsp;<\/p>\n\n\n\n<p>Distribution alone&nbsp;isn\u2019t&nbsp;enough. Acquisition costs and customer value need to work together. The goal&nbsp;isn\u2019t&nbsp;to compete with insurers.&nbsp;It\u2019s&nbsp;to work with them.&nbsp;<\/p>\n\n\n\n<p>More simply, are you building a painkiller or a vitamin?&nbsp;<\/p>\n\n\n\n<p>Chasing valuation over real value rarely works. And changing consumer&nbsp;behaviour&nbsp;takes years, not quarters.&nbsp;<\/p>\n\n\n\n<p>A decade in, both founders are looking ahead.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where&nbsp;They\u2019re&nbsp;Both Betting Next<\/strong>&nbsp;<\/h2>\n\n\n\n<p>OneAssist&nbsp;sees devices moving beyond screens towards tech you simply talk to. As that happens, protection only becomes more important.&nbsp;<\/p>\n\n\n\n<p>Servify&nbsp;sees an opportunity&nbsp;in&nbsp;the 500 to 600 million&nbsp;pre-owned&nbsp;devices already sitting in homes.&nbsp;It\u2019s&nbsp;also moving into used cars. The focus is shifting to protecting what people already own, not just what&nbsp;they\u2019re&nbsp;about to buy.&nbsp;<\/p>\n\n\n\n<p>None of it matters if the customer&nbsp;doesn\u2019t&nbsp;make&nbsp;it to&nbsp;checkout.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Powering the Business Behind the Trust<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Trust gets customers to the product. A smooth checkout turns&nbsp;that trust&nbsp;into revenue.&nbsp;<\/p>\n\n\n\n<p>PayU helps Insurtech businesses accept seamless payments and drive conversion with:&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/payu.in\/\" target=\"_blank\" rel=\"noreferrer noopener\">Payment Gateway<\/a>\u00a0&#8211;\u00a0Accept 150+ payment modes with industry-leading success rates, 99.98% uptime, and seamless integration across web and app platforms.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>No One Way to Scale<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Two founders. One category. Two&nbsp;very different&nbsp;ways to build it.&nbsp;<\/p>\n\n\n\n<p>There was no playbook for creating trust in a category that barely existed. They had to build their own.&nbsp;<\/p>\n\n\n\n<p>That\u2019s&nbsp;what&nbsp;scale&nbsp;looks like. Not following a&nbsp;single&nbsp;formula, but knowing which bets to make, which lessons to learn, and when to keep going.&nbsp;<\/p>\n\n\n\n<p>PayU powers platforms like&nbsp;OneAssist&nbsp;and&nbsp;Servify, so founders can focus on building&nbsp;what\u2019s&nbsp;next.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/onboarding.payu.in\/app\/account\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Grow your business with PayU<\/a>&nbsp;<\/p>\n ","protected":false},"excerpt":{"rendered":"<p> How do you build trust in a category nobody believes in?&nbsp; Subrat Pani, Co-Founder of&nbsp;OneAssist, and Sreevathsa Prabhakar, Founder of&nbsp;Servify, both had to answer that question. Same category. Same problem&#8230;. <\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_cs_disable_global_cta_banner":false,"_cs_disable_global_sticky_cta":false,"_cs_sticky_cta_enabled":false,"_cs_sticky_cta":{"heading":"","description":"","buttons":[]}},"categories":[585],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Let\u2019s Talk Scale: How OneAssist &amp; Servify Scaled InsurTech in India - PayU Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payu.in\/blog\/lets-talk-scale-how-oneassist-servify-scaled-insurtech-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let\u2019s Talk Scale: How OneAssist &amp; Servify Scaled InsurTech in India - PayU Blog\" \/>\n<meta property=\"og:description\" content=\"How do you build trust in a category nobody believes in?&nbsp; Subrat Pani, Co-Founder of&nbsp;OneAssist, and Sreevathsa Prabhakar, Founder of&nbsp;Servify, both had to answer that question. 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