{"id":1292,"date":"2017-03-06T13:01:42","date_gmt":"2017-03-06T07:31:42","guid":{"rendered":"http:\/\/blog.payumoney.com\/?p=1292"},"modified":"2019-10-24T17:03:26","modified_gmt":"2019-10-24T11:33:26","slug":"how-to-write-effective-emails-for-sales","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/how-to-write-effective-emails-for-sales\/","title":{"rendered":"How to Write Effective Emails for Sales"},"content":{"rendered":"<p style=\"text-align: justify;\">Getting a response is the single objective behind every sales email, be it prospecting email, follow-up email or a break-up email. Written sales communication is different from the verbal pitch-in where you have the benefits of your tonality, facial expression and gentle appearance. On the other hand, sales mailers have only words which needs to be professional yet personal.<\/p>\n<p style=\"text-align: justify;\">There are three prominent parts to every sales email:<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/2bWEcqEdK6p8NH\" width=\"900\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"How to Write Effective Emails for Sales\" href=\"\/\/www.slideshare.net\/PayUmoney_India\/how-to-write-effective-emails-for-sales\" target=\"_blank\" rel=\"noopener\">How to Write Effective Emails for Sales<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/PayUmoney_India\" target=\"_blank\" rel=\"noopener\">PayUmoney Payment Gateway<\/a><\/strong><\/div>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>The Opening:<\/strong><\/span> This is the most crucial part. It includes subject line and the first introductory words that sets the tonality of your mailer. If your subject line caters to the needs of consumers, the email gets opened.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>The Value Preposition:<\/strong><\/span> This part explains the unique selling proposition of your products\/services. It represents your identity in the sector you are operating. It gives your brand a worth and describes why your customers should be interested in what you offer. If your value prepositions are clear, then the email gets read.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>The Closing:<\/strong> <\/span>This is where you tell your audience what to do next. It includes Call-to-action button along with the redirecting links to your website or landing page. Keep it simple, so that you get a good response.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><strong>Research-Research<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">Before sending a sales email, ensure that you know about your prospect or company. Inform yourself about their latest information, news reports and sales figure. Research well and dig up pertinent details. We recommend you to do a SWAT analysis and list basic information such as their demography, age and behavior.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><strong>Keep it Personal<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">Personalize your sales email and ensure that its communication isn\u2019t the same as published in your website or landing page. Instead, focus on the real needs of your customer. Personalization of sales email have much better chance of connecting with your prospect audience.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><strong>Ask One Question <\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">Do not make the mistake which every other online businesses makes by writing a long sales pitch. Don\u2019t share every little information about your product or service. Keep it brief. Remember the key is short, simple and strategic.<\/p>\n<p style=\"text-align: justify;\">A Good sales email should be in just one fold of your computer\u2019 screen. Always ask just one question that caters the best to your prospect\u2019s need. Also optimize it for your mobile.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><strong>Be Specific<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">Your email communication should be specific enough to get a prospect on the phone or in-person meeting. Your email should generate interest and deliver your value proposition. Support your communication by summering your selling propositions, user experience and achievements.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><strong>Add Links<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">Always ensure that your reader knows what to do next after reading your sales communication. Ask few questions about why you are sending your email.\u00a0 Reply to every formulated question step by step in your sales mailer. Add important links that redirects your user from email to the respective landing page or your website through a specifically highlighted \u201cCall-to-Action\u201d button.<\/p>\n<p style=\"text-align: justify;\">Device a strong call-to-action as it strengthens the prospect of a complete purchase cycle. Don\u2019t forget to highlight your CTA button.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><strong>Key Takeaways<\/strong><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li>Your Primary Goal: Getting a Response<\/li>\n<li>Start email with something about them, not you<\/li>\n<li>Always mention the reason and value preposition<\/li>\n<li>End your mail question about the prospect&#8217;s goal<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Also read our blog on \u201c<span style=\"color: #43c6ac;\"><a style=\"color: #43c6ac;\" href=\"https:\/\/blog.payumoney.com\/five-ways-to-improve-emailers-for-your-business\/\"><strong>Five Ways to Improve Mailers for Your Business<\/strong><\/a><\/span>\u201d. Stay tuned with PayUmoney Knowledge Platform and grow your online business instantly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting a response is the single objective behind every sales email, be it prospecting email, follow-up email or a break-up email. Written sales communication is different from the verbal pitch-in&#8230;<\/p>\n","protected":false},"author":10,"featured_media":2125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[584],"tags":[626,635,620,617,631],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write Effective Emails for Sales - PayU Blog<\/title>\n<meta name=\"description\" content=\"Written sales communication is different from the verbal pitch-in where you have the benefits of your tonality, facial expression and gentle appearance. Read here to know how to write effective emails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payu.in\/blog\/how-to-write-effective-emails-for-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write Effective Emails for Sales - PayU Blog\" \/>\n<meta property=\"og:description\" content=\"Written sales communication is different from the verbal pitch-in where you have the benefits of your tonality, facial expression and gentle appearance. Read here to know how to write effective emails.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/payu.in\/blog\/how-to-write-effective-emails-for-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"PayU Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PayUind\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/aruntini\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-06T07:31:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-24T11:33:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/03\/Write-Perfect-Emails-for-Sales_thumbanail-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"752\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Arun Agrawal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Arun_2014\" \/>\n<meta name=\"twitter:site\" content=\"@payuind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arun Agrawal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/payu.in\/blog\/how-to-write-effective-emails-for-sales\/\",\"url\":\"https:\/\/payu.in\/blog\/how-to-write-effective-emails-for-sales\/\",\"name\":\"How to Write Effective Emails for Sales - PayU Blog\",\"isPartOf\":{\"@id\":\"https:\/\/payu.in\/blog\/#website\"},\"datePublished\":\"2017-03-06T07:31:42+00:00\",\"dateModified\":\"2019-10-24T11:33:26+00:00\",\"author\":{\"@id\":\"https:\/\/payu.in\/blog\/#\/schema\/person\/732e27b2813be1bb61d4919d6fc30af3\"},\"description\":\"Written sales communication is different from the verbal pitch-in where you have the benefits of your tonality, facial expression and gentle appearance. Read here to know how to write effective emails.\",\"breadcrumb\":{\"@id\":\"https:\/\/payu.in\/blog\/how-to-write-effective-emails-for-sales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/payu.in\/blog\/how-to-write-effective-emails-for-sales\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/payu.in\/blog\/how-to-write-effective-emails-for-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/payu.in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing &amp; Sales\",\"item\":\"https:\/\/payu.in\/blog\/category\/marketing-sales\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Write Effective Emails for Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/payu.in\/blog\/#website\",\"url\":\"https:\/\/payu.in\/blog\/\",\"name\":\"PayU Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/payu.in\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/payu.in\/blog\/#\/schema\/person\/732e27b2813be1bb61d4919d6fc30af3\",\"name\":\"Arun Agrawal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/payu.in\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/46d4ded4d9835ceecc58fb5ae22ea164?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/46d4ded4d9835ceecc58fb5ae22ea164?s=96&d=mm&r=g\",\"caption\":\"Arun Agrawal\"},\"sameAs\":[\"https:\/\/www.facebook.com\/aruntini\",\"https:\/\/www.linkedin.com\/in\/arun-agarwal-687aa745\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/Arun_2014\"],\"url\":\"https:\/\/payu.in\/blog\/author\/arun\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Write Effective Emails for Sales - PayU Blog","description":"Written sales communication is different from the verbal pitch-in where you have the benefits of your tonality, facial expression and gentle appearance. Read here to know how to write effective emails.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/payu.in\/blog\/how-to-write-effective-emails-for-sales\/","og_locale":"en_US","og_type":"article","og_title":"How to Write Effective Emails for Sales - PayU Blog","og_description":"Written sales communication is different from the verbal pitch-in where you have the benefits of your tonality, facial expression and gentle appearance. Read here to know how to write effective emails.","og_url":"https:\/\/payu.in\/blog\/how-to-write-effective-emails-for-sales\/","og_site_name":"PayU Blog","article_publisher":"https:\/\/www.facebook.com\/PayUind\/","article_author":"https:\/\/www.facebook.com\/aruntini","article_published_time":"2017-03-06T07:31:42+00:00","article_modified_time":"2019-10-24T11:33:26+00:00","og_image":[{"width":752,"height":440,"url":"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/03\/Write-Perfect-Emails-for-Sales_thumbanail-1.png","type":"image\/png"}],"author":"Arun Agrawal","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/Arun_2014","twitter_site":"@payuind","twitter_misc":{"Written by":"Arun Agrawal","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/payu.in\/blog\/how-to-write-effective-emails-for-sales\/","url":"https:\/\/payu.in\/blog\/how-to-write-effective-emails-for-sales\/","name":"How to Write Effective Emails for Sales - PayU Blog","isPartOf":{"@id":"https:\/\/payu.in\/blog\/#website"},"datePublished":"2017-03-06T07:31:42+00:00","dateModified":"2019-10-24T11:33:26+00:00","author":{"@id":"https:\/\/payu.in\/blog\/#\/schema\/person\/732e27b2813be1bb61d4919d6fc30af3"},"description":"Written sales communication is different from the verbal pitch-in where you have the benefits of your tonality, facial expression and gentle appearance. Read here to know how to write effective emails.","breadcrumb":{"@id":"https:\/\/payu.in\/blog\/how-to-write-effective-emails-for-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/payu.in\/blog\/how-to-write-effective-emails-for-sales\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/payu.in\/blog\/how-to-write-effective-emails-for-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/payu.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing &amp; Sales","item":"https:\/\/payu.in\/blog\/category\/marketing-sales\/"},{"@type":"ListItem","position":3,"name":"How to Write Effective Emails for Sales"}]},{"@type":"WebSite","@id":"https:\/\/payu.in\/blog\/#website","url":"https:\/\/payu.in\/blog\/","name":"PayU Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/payu.in\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/payu.in\/blog\/#\/schema\/person\/732e27b2813be1bb61d4919d6fc30af3","name":"Arun Agrawal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/payu.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/46d4ded4d9835ceecc58fb5ae22ea164?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46d4ded4d9835ceecc58fb5ae22ea164?s=96&d=mm&r=g","caption":"Arun Agrawal"},"sameAs":["https:\/\/www.facebook.com\/aruntini","https:\/\/www.linkedin.com\/in\/arun-agarwal-687aa745\/","https:\/\/twitter.com\/https:\/\/twitter.com\/Arun_2014"],"url":"https:\/\/payu.in\/blog\/author\/arun\/"}]}},"_links":{"self":[{"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/posts\/1292"}],"collection":[{"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/comments?post=1292"}],"version-history":[{"count":11,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/posts\/1292\/revisions"}],"predecessor-version":[{"id":7135,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/posts\/1292\/revisions\/7135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/media\/2125"}],"wp:attachment":[{"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/media?parent=1292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/categories?post=1292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/tags?post=1292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}