{"id":12775,"date":"2023-09-20T10:18:00","date_gmt":"2023-09-20T04:48:00","guid":{"rendered":"https:\/\/payu.in\/blog\/?p=12775"},"modified":"2025-04-22T22:57:54","modified_gmt":"2025-04-22T17:27:54","slug":"motorola-india-goes-d2c-with-payu-and-vtex","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/motorola-india-goes-d2c-with-payu-and-vtex\/","title":{"rendered":"Motorola India Goes D2C with PayU and Vtex"},"content":{"rendered":"\n<p>Motorola India once sold its products through online marketplaces only. Then in 2020, Motorola decided to go direct-to-consumer (D2C) seeing that India\u2019s consumer market may grow beyond <a href=\"https:\/\/timesofindia.indiatimes.com\/blogs\/voices\/unleashing-the-power-the-explosive-growth-of-indias-d2c-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">$100 billion by 2025<\/a>. To grow its digital commerce revenue and brand loyalty, Motorola launched its India <a href=\"https:\/\/www.motorola.in\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>.<\/p>\n\n\n\n<p>Vtex, a leading global commerce platform, and PayU, a leading global payment aggregator with local expertise, helped Motorola India build the online D2C storefront. <a href=\"https:\/\/payu.in\/\" target=\"_blank\" rel=\"noreferrer noopener\">PayU India<\/a> powers the payment solutions on this website. With its many payment integration methods and a strong partner network, PayU can co-build technology solutions for any business size and industry.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>VTEX is proud to collaborate with PayU India to support Motorola&#8217;s e-commerce ambitions in India. By leveraging PayU&#8217;s robust payment stack, Motorola&#8217;s customers can enjoy a seamless and secure checkout experience, enhancing the overall shopping experience on our platform.<\/em><\/p><cite>Prakash Gurumoorthy, EMEA &amp; APAC General Manager at Vtex<\/cite><\/blockquote>\n\n\n\n<p><strong>How PayU empowers Motorola on its D2C growth journey<\/strong>&nbsp;<\/p>\n\n\n\n<p>One of Motorola India\u2019s biggest goals was delivering the best customer experience through its newly launched website. A big part of this is providing exciting offers and a seamless checkout experience at par with evolving customer expectations. Motorola wanted to leverage PayU\u2019s decades of experience and expertise in enabling more than 5 lakh businesses with payment solutions that drive growth.&nbsp;<\/p>\n\n\n\n<p>Motorola uses PayU\u2019s Affordability Suite to make purchasing easier for a wider customer base. Using PayU\u2019s Affordability Widget, Motorola can make EMIs and many other payment options more discoverable. And Motorola manages its entire offer lifecycle \u2013 sourcing, running, reconciling offers \u2013 and settlements using PayU\u2019s Offer Engine.&nbsp;<\/p>\n\n\n\n<p>Other PayU products and capabilities that Motorola relies on are:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Wide range of payment modes<\/strong>: With 150+ options, PayU offers customers the flexibility to use their preferred payment modes \u2013 from UPI to credit card <a href=\"https:\/\/payu.in\/emi\/\" target=\"_blank\" rel=\"noreferrer noopener\">EMIs<\/a> and <a href=\"https:\/\/payu.in\/buy-now-pay-later\/\" target=\"_blank\" rel=\"noreferrer noopener\">BNPL<\/a>. PayU provides the industry\u2019s highest coverage and transaction success rates, helping enhance customer convenience and trust.&nbsp;<\/li><li><strong>Simple APIs and plugins<\/strong>: Easy integration options like developer-friendly APIs and plugins make it possible to integrate any payment solution with ease and speed.&nbsp;<\/li><li><strong>Robust security and fraud prevention mechanisms<\/strong>: PayU employs advanced fraud detection tools and prevention measures. It ensures a secure payment environment that keeps customer data safe and can even handle transactions at scale.&nbsp;<\/li><li><strong>Insightful analytics and reporting<\/strong>: Motorola uses PayU\u2019s comprehensive analytics and reporting tools to track key payment performance metrics like transaction volumes and success rates, enabling it to make informed business decisions.&nbsp;<\/li><\/ul>\n\n\n\n<p>Besides these, PayU provides Motorola with dedicated customer support, enabling it to streamline payment processes and effectively grow its business.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Partnering with PayU India allows us to enhance our customers&#8217; online shopping journeys by offering diverse payment options, top-notch security, and streamlined payment processes. We are confident this collaboration will contribute to the success of our new online store.&nbsp;<\/p><\/blockquote>\n\n\n\n<p><strong>Beyond payments: Empowering businesses across their lifecycles<\/strong>&nbsp;<\/p>\n\n\n\n<p>In 2021, Motorola India earned $2.5 million in revenue just through its online store in its first year of operation. This is a testament to the successful partnership between PayU, Vtex, and Motorola. PayU doesn\u2019t just support its partners with payment solutions, it enables businesses at any stage in their lifecycle. To deliver on its promises, PayU will always keep improving itself on these three pillars:&nbsp;<\/p>\n\n\n\n<ul><li>Deliver frictionless payment experiences that improve sales&nbsp;<\/li><li>Make customer acquisition cost-effective&nbsp;<\/li><li>Co-build with partners to enable growth for all kinds of businesses&nbsp;<\/li><\/ul>\n\n\n\n<p>As Motorola grows its online presence in India, PayU will continue to support its ambitions at every step of the way.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motorola India once sold its products through online marketplaces only. Then in 2020, Motorola decided to go direct-to-consumer (D2C) seeing that India\u2019s consumer market may grow beyond $100 billion by&#8230;<\/p>\n","protected":false},"author":45,"featured_media":12776,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[585],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Motorola India Goes D2C with PayU and Vtex - PayU Blog<\/title>\n<meta name=\"description\" content=\"See how Motorola India boosted online sales and improved customer experience by adopting a D2C strategy powered by PayU payment gateway and VTEX platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payu.in\/blog\/motorola-india-goes-d2c-with-payu-and-vtex\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motorola India Goes D2C with PayU and Vtex - PayU Blog\" \/>\n<meta property=\"og:description\" content=\"See how Motorola India boosted online sales and improved customer experience by adopting a D2C strategy powered by PayU payment gateway and VTEX platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/payu.in\/blog\/motorola-india-goes-d2c-with-payu-and-vtex\/\" \/>\n<meta property=\"og:site_name\" content=\"PayU Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PayUind\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-20T04:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T17:27:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2023\/11\/Green-Minimalist-Professional-Business-Blog-Banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PayU Payments Pvt. 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