{"id":1169,"date":"2016-12-27T19:08:32","date_gmt":"2016-12-27T13:38:32","guid":{"rendered":"http:\/\/blog.payumoney.com\/?p=1169"},"modified":"2019-02-28T12:36:31","modified_gmt":"2019-02-28T07:06:31","slug":"how-to-run-twitter-ad-campaigns","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/how-to-run-twitter-ad-campaigns\/","title":{"rendered":"How to Run Twitter Ad Campaigns"},"content":{"rendered":"<p style=\"text-align: justify;\">Nearly 313 million people use Twitter to know what\u2019s happening around the globe. More than 50% of Twitter users follows companies and brands. Twitter can help your online business connect with them and achieve maximum ROI.<\/p>\n<p style=\"text-align: justify;\">Twitter is an essential channel where you can promote different kinds of ads such as promoted tweets, promoted accounts and promoted trends. Your target audience interacts with promoted ads in the same way as the Google AdWords. Use Twitter ads to generate leads and reach out to a larger audience base within seconds.<\/p>\n<p style=\"text-align: justify;\">There are three types of options for which you can start Twitter Ad Campaigns:<\/p>\n<ol style=\"text-align: justify;\">\n<li><span style=\"color: #99cc00;\"><strong> Promoted Tweets:<\/strong> <\/span>This option allows you to promote a status update which you have tweeted.<\/li>\n<li><span style=\"color: #99cc00;\"><strong> Promoted Accounts<\/strong><\/span>: You can promote your company\u2019s handle or business page with this option. It will give your page more exposure by reaching out to a larger audience base.<\/li>\n<li><span style=\"color: #99cc00;\"><strong> Promoted Trends:<\/strong><\/span> Trends are exclusive hashtags which are ranking on the top of trending list. You can promote your trend as per the geo location by using this option.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">So how do you start advertising on Twitter? We at PayUmoney Knowledge Platform have listed six simple steps to start running Twitter Ad Campaigns:<\/p>\n<h2><strong><span style=\"color: #99cc00;\">Steps to Run Twitter Ad Campaign:<\/span><\/strong><\/h2>\n<h3><span style=\"color: #99cc00;\">Step 1: Login to Your Twitter Account<\/span><\/h3>\n<p>Simply log in to Twitter Account and click on \u201cProfile and Settings\u201d in the menu bar. Select \u201cTwitter Ads\u201d from the drop down menu.<\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1170 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-1-1.png\" alt=\"Step 1\" width=\"390\" height=\"451\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-1-1.png 390w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-1-1-259x300.png 259w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><strong><span style=\"color: #99cc00;\">Step 2: Choose the Objective of your Campaign<\/span><\/strong><\/h3>\n<p style=\"text-align: justify;\">Choose primary objective of your Twitter Adverts. You can choose between brand advertising and performance marketing as per your desired goal. \u00a0Select from:<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"text-align: justify;\">Promote Your Brand<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"text-align: justify;\">Promote Your Video<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\">Drive Conversions<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-2-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1171 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-2-1.png\" alt=\"Step 2\" width=\"306\" height=\"532\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-2-1.png 306w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-2-1-173x300.png 173w\" sizes=\"(max-width: 306px) 100vw, 306px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><strong><span style=\"color: #99cc00;\">Step 3: Create Your Campaign<\/span><\/strong><\/h3>\n<p style=\"text-align: justify;\">Click on \u201cCreate Campaign\u201d and give a name for your campaign. You can choose to start your campaign immediately or you can schedule it as per your desired date and time. Enter useful information such as website\/domain name and category in which your online business operates.<\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-3-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1172 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-3-1.png\" alt=\"Step 3\" width=\"604\" height=\"458\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-3-1.png 604w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-3-1-300x227.png 300w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #99cc00;\"><strong>Step 4: Select Your Target Audience<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Use robust targeting options provided by Twitter ads to get your online business in front of prospect customers. Twitter offers a wide range of targeting option to hit the best return on investments. Reach out to a niche segment or a global audience by using targeting option as per:<\/p>\n<ul>\n<li>Language<\/li>\n<li>Gender<\/li>\n<li>Device<\/li>\n<li>Interest<\/li>\n<li>Behavior<\/li>\n<li>Geo location<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-4-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1173 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-4-1.png\" alt=\"Step 4\" width=\"731\" height=\"464\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-4-1.png 731w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-4-1-300x190.png 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #99cc00;\">Step 5: Set Your Budget<\/span><\/h3>\n<p style=\"text-align: justify;\">Choose daily budget or a total budget for your campaign. Daily budget is the amount you spent on your campaign each day whereas total budget will run your campaign till your budget gets exhausted.<\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-5-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1174 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-5-1.png\" alt=\"Step 5\" width=\"713\" height=\"372\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-5-1.png 713w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-5-1-300x157.png 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/p>\n<h3><span style=\"color: #99cc00;\">Step 6: Choose Your Creative<\/span><\/h3>\n<p style=\"text-align: justify;\">You can choose existing tweet or you can create a new one through \u201cCompose Tweet Options\u201d. Select the size of your creative as per Twitter standards. For example :<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #99cc00;\">Tweet Copy:<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">116 characters where 24 characters are used for images<\/p>\n<p style=\"text-align: justify;\">Image size: 800 x 320 pixels (max 3mb)<\/p>\n<p style=\"text-align: justify;\">File types: PNG and JPEG<\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-6-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1175 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-6-1.png\" alt=\"Step 6\" width=\"780\" height=\"536\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-6-1.png 780w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-6-1-300x206.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-6-1-768x528.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<h3><span style=\"color: #99cc00;\"><strong>For more details on the size of creatives<\/strong><\/span>, <span style=\"color: #99cc00;\"><a style=\"color: #99cc00;\" href=\"https:\/\/business.twitter.com\/en\/help\/campaign-setup\/advertiser-card-specifications.html\">click here.<\/a><\/span><\/h3>\n<p>Other social media channels such as Facebook, Instagram or LinkedIn uses \u2018Visual first Approach.\u2019 But Twitter ads establishes the identity of your users as per engagement and latest trends. This makes Twitter an important marketing channel to scale your lead generation process. Also read our blog on <a href=\"https:\/\/blog.payumoney.com\/how-to-run-facebook-ad-campaigns\/\"><span style=\"color: #99cc00;\"><strong>\u201cHow to run Facebook Ads Campaign\u201d.<\/strong><\/span><\/a><\/p>\n<p>Stay in touch with PayUmoney Knowledge Platform and take your online business to next level. If you need our expertise viewpoint on any topic, trend, process or channel, then simply comment here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly 313 million people use Twitter to know what\u2019s happening around the globe. More than 50% of Twitter users follows companies and brands. Twitter can help your online business connect&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[584],"tags":[638,628,645,623],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Run Twitter Ad Campaigns - PayU Blog<\/title>\n<meta name=\"description\" content=\"Twitter is an essential channel where you can promote different kinds of ads such as promoted tweets, promoted accounts and promoted trends. 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