{"id":11531,"date":"2022-07-11T15:21:38","date_gmt":"2022-07-11T09:51:38","guid":{"rendered":"https:\/\/payu.in\/blog\/?p=11531"},"modified":"2022-07-11T16:28:07","modified_gmt":"2022-07-11T10:58:07","slug":"forgewithpayu-story-of-the-only-audio-electronics-brand-that-manufactures-in-india-mivi","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/forgewithpayu-story-of-the-only-audio-electronics-brand-that-manufactures-in-india-mivi\/","title":{"rendered":"#ForgeWithPayU | An Only Audio Electronics Brand That Manufactures in India, MIVI"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">We take great pride in being a part of the growth journeys of startups. <strong>Forge With PayU<\/strong> presents the success journeys of businesses and entrepreneurs that carved a niche with their ideas. Exceptional stories of excellence that will motivate you every time you hear them.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-normal-font-size\">The second episode of <strong><a href=\"https:\/\/www.youtube.com\/watch?v=lQYMEpXNz5k&amp;list=PLB_EpD1F6TIaICF48AcSs1Y0m6jdx8446\" target=\"_blank\" rel=\"noreferrer noopener\">#ForgeWithPayU<\/a><\/strong> captures the story of a brand&nbsp;started by two visionaries, <strong><em>Midhula Devabhaktuni and Vishwanadh Kandula<\/em><\/strong>, who created an opportunity where there was none with &#8216;MIVI&#8217;. In this conversation with Midhula Devabhaktuni, Co-Founder of MIVI, we unveiled the story of how MIVI came into being. You\u2019ll get a sneak peek into some interesting facts,&nbsp;about their journey to become the only audio electronics brand manufactured in India and how it grew in the last 6 years!&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Tap on the below video to find out how!&nbsp;<\/p>\n\n\n<p><style>\n.video-container {<br \/>\noverflow: hidden;<br \/>\nposition: relative;<br \/>\nwidth:100%;<br \/>\n} <\/p>\n<p>.video-container::after {<br \/>\npadding-top: 56.25%;<br \/>\ndisplay: block;<br \/>\ncontent: '';<br \/>\n} <\/p>\n<p>.video-container iframe {<br \/>\nposition: absolute;<br \/>\ntop: 0;<br \/>\nleft: 0;<br \/>\nwidth: 100%;<br \/>\nheight: 100%;<br \/>\n}<br \/>\n<\/style>\n<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/uDW8W6rDgWM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n<p class=\"has-normal-font-size\">Let\u2019s find out more about Mivi\u2019s Journey!&nbsp;<\/p>\n\n\n\n<p class=\"has-normal-font-size\">MIVI was launched in 2016, and they began selling audio electronic gadgets manufactured in other countries. They wanted to start manufacturing in India but were unsure of the leap. There weren&#8217;t any other brands manufacturing audio electronics products in India. There wasn&#8217;t any trained skillset, but they believed <a href=\"https:\/\/www.youtube.com\/watch?v=Qzm7xMRviy8\" target=\"_blank\" rel=\"noreferrer noopener\">#TimeIsNow<\/a> to take the leap. 6 years later, MIVI is the only audio electronics brand manufacturing in India with an 85% female workforce.&nbsp;They wanted to do something for their country and combined their skillset to work towards the same. While researching the market in 2015, they found many gaps in the electronic segment. They started MIVI with two goals. They wanted to offer quality gadgets and excellent customer service. That&#8217;s where PayU came in. They began using PayU Payment links to send to their customers. As MIVI grew, it chose to integrate PayU as its payment gateway.&nbsp;<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Was Mivi&#8217;s journey inspiring enough for you to take your next step? Let&#8217;s do it together!<\/p>\n\n\n\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/onboarding.payu.in\/app\/account\/signup\" style=\"background-color:#3aae97\" target=\"_blank\" rel=\"noreferrer noopener\">Get Started Now<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-normal-font-size\">Have you watched our first episode of #ForgeWithPayU featuring the journey of Sleepy Owl? Click <a href=\"https:\/\/www.youtube.com\/watch?v=lQYMEpXNz5k\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to know more!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We take great pride in being a part of the growth journeys of startups. Forge With PayU presents the success journeys of businesses and entrepreneurs that carved a niche with&#8230;<\/p>\n","protected":false},"author":54,"featured_media":11549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1292],"tags":[1297,1296,1293,1278],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#ForgeWithPayU | An Only Audio Electronics Brand That Manufactures in India, MIVI - PayU Blog<\/title>\n<meta name=\"description\" content=\"Know more about the journey of Mivi and how they became the only audio electronics brand that manufactures in India.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payu.in\/blog\/forgewithpayu-story-of-the-only-audio-electronics-brand-that-manufactures-in-india-mivi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#ForgeWithPayU | An Only Audio Electronics Brand That Manufactures in India, MIVI - PayU Blog\" \/>\n<meta property=\"og:description\" content=\"Know more about the journey of Mivi and how they became the only audio electronics brand that manufactures in India.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/payu.in\/blog\/forgewithpayu-story-of-the-only-audio-electronics-brand-that-manufactures-in-india-mivi\/\" \/>\n<meta property=\"og:site_name\" content=\"PayU Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PayUind\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-11T09:51:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-11T10:58:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2022\/07\/ForgeWithPayU-Mivi-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"531\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Janvee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@payuind\" \/>\n<meta name=\"twitter:site\" content=\"@payuind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Janvee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/payu.in\/blog\/forgewithpayu-story-of-the-only-audio-electronics-brand-that-manufactures-in-india-mivi\/\",\"url\":\"https:\/\/payu.in\/blog\/forgewithpayu-story-of-the-only-audio-electronics-brand-that-manufactures-in-india-mivi\/\",\"name\":\"#ForgeWithPayU | An Only Audio Electronics Brand That Manufactures in India, MIVI - 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