{"id":1123,"date":"2016-12-15T13:54:07","date_gmt":"2016-12-15T08:24:07","guid":{"rendered":"http:\/\/blog.payumoney.com\/?p=1123"},"modified":"2019-02-28T12:35:51","modified_gmt":"2019-02-28T07:05:51","slug":"how-to-run-facebook-ad-campaigns","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/how-to-run-facebook-ad-campaigns\/","title":{"rendered":"How to Run Facebook Ad Campaigns"},"content":{"rendered":"<p style=\"text-align: justify;\">Facebook is the most efficient way to increase online sales as it is home to 1.57 billion active users. Facebook helps your online business to connect with users who matters the most. With large user-base and easy-to-navigate interface, advertising on Facebook involves minimum risk of time and money.<\/p>\n<p style=\"text-align: justify;\">It helps you to start a targeted ad campaign and increase visibility of your brand. You can set a desired budget which you want to spend over a set period. Clicks at Facebook can cost you less than $1, depending upon the audience and reach you are targeting.<\/p>\n<p style=\"text-align: justify;\">Facebook directs users to your Fb business page or to the landing page where you want users to fill lead generation form, make a phone call or buy any product or service.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #99cc00;\"><strong>Steps to Run Facebook Ad Campaign <\/strong><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"color: #99cc00;\"><strong>Step 1: Log in to Facebook Account<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Simply log in to Fb Account, then click on &#8220;Create on Ad&#8221; in the dropdown menu next to the home button. It will take you to &#8220;Advertise on Facebook Page\u201d.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1126 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-1.png\" alt=\"FB Advert Step 1\" width=\"431\" height=\"460\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-1.png 431w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-1-281x300.png 281w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #99cc00;\"><strong>Step 2: Choose Objective<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">You need to define the KPIs for your Facebook Adverts. Facebook gives you the freedom to select from a wide range of specific business goals. Some of them are:<\/p>\n<ul style=\"text-align: justify;\">\n<li>App Engagement<\/li>\n<li>App Install<\/li>\n<li>Post Boosts<\/li>\n<li>Offer Claims<\/li>\n<li>Page Likes<\/li>\n<li>Website Conversions<\/li>\n<li>Video Views<\/li>\n<li>Event Responses<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1127\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-2.png\" alt=\"Facebook Advert Step 2\" width=\"1048\" height=\"538\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-2.png 1048w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-2-300x154.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-2-768x394.png 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-2-1024x526.png 1024w\" sizes=\"(max-width: 1048px) 100vw, 1048px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #99cc00;\"><strong>Step 3: Create Your Advert Account <\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Enter your account information and fill necessary information such as account country, time zone and currency. All your advertising billing and data will be recorded in the currency and time zone of your choice.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1128 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-3.png\" alt=\"Facebook Advert Step 3\" width=\"512\" height=\"442\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-3.png 512w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-3-300x259.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #99cc00;\"><strong>Step 4: Define Your Audience <\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">You need to experiment with several targeting option available here at Facebook Adverts. These experiments will help you in finalizing the audience that best fits your business goals.<\/p>\n<p style=\"text-align: justify;\">Facebook targeting tool takes into consideration all the major prospects so that your ad gets trigger to the most relevant audience.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1129 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-4.png\" alt=\"Facebook Advert Step 4\" width=\"647\" height=\"541\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-4.png 647w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-4-300x251.png 300w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">You can choose between a specific audience (age, location, gender, language etc.) or a broad audience. If you driving traffic to your website is the primary objective, then focus on audiences who can become potential customers. Otherwise, you can select broad audience if you just want to build general brand awareness.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #99cc00;\"><strong>Step 5: Set Placement <\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Select apps and services offered by Facebook, where you want to run your Facebook Adverts. The available placements are:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Facebook feeds (mobile and desktop)<\/li>\n<li>Facebook right-hand column<\/li>\n<li>Instagram<\/li>\n<li>Audience Network<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1130 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-5.png\" alt=\"Facebook Advert Step 5\" width=\"643\" height=\"227\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-5.png 643w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-5-300x106.png 300w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">We recommend you to select \u201cAutomatic Placements\u201d as it will automatically show your ad to audience in the place likely to perform best.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #99cc00;\"><strong>Step 6: Allocate Budget <\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Facebook allows you to choose either a daily budget or a life time budget. Daily budget will run your ad continuously throughout the day. Daily budget for an ad set is $1.00 and must be at least 2X your CPC. However if you want to run your ad campaign for a specific period of time, then go for Lifetime budget option.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1131 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/Step-6.png\" alt=\"Facebook Advert Step 6\" width=\"581\" height=\"313\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-6.png 581w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/12\/Step-6-300x162.png 300w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #99cc00;\"><strong>Step 7: Choose the Format of Your Ad<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Choose how you would like your advert to look.\u00a0 You can either select single image ad or a multi-image image (Carousel).\u00a0 A carousel is three to five scrolling images that comes with no extra cost.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #99cc00;\"><strong>For Single Ad Image<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">Text: 90 characters<\/p>\n<p style=\"text-align: justify;\">Link Title: 25 characters<\/p>\n<p style=\"text-align: justify;\">Image ratio: 1.91:1<\/p>\n<p style=\"text-align: justify;\">Image size: 1200 pixels x 627 pixels<strong>. <\/strong><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #99cc00;\"><strong>For Multi-image ads <\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Image size: 600 x 600 pixels<\/p>\n<p style=\"text-align: justify;\">Image ratio: 1:1<\/p>\n<p style=\"text-align: justify;\">Text: 90 characters<\/p>\n<p style=\"text-align: justify;\">Headline: 40 characters<\/p>\n<p style=\"text-align: justify;\">Link description: 20 characters<\/p>\n<p style=\"text-align: justify;\">Your image may not include more than 20% text.<\/p>\n<p style=\"text-align: justify;\">Also read our blog on,<strong><span style=\"text-decoration: underline;\"><span style=\"color: #99cc00; text-decoration: underline;\"><a style=\"color: #99cc00; text-decoration: underline;\" href=\"https:\/\/blog.payumoney.com\/grow-your-business-with-google-adwords\/\"> &#8220;<\/a><\/span><\/span><\/strong><em><strong><span style=\"text-decoration: underline;\"><span style=\"color: #99cc00; text-decoration: underline;\">Grow your Business with Google AdWords&#8221;<\/span><\/span><\/strong>,\u00a0<\/em>Stay tuned for our next blog on, \u201cHow to Optimize Your Facebook Adverts\u201d.<\/p>\n<p><em>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is the most efficient way to increase online sales as it is home to 1.57 billion active users. Facebook helps your online business to connect with users who matters&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[584],"tags":[622,619,645],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Run Facebook Ad Campaigns - PayU Blog<\/title>\n<meta name=\"description\" content=\"Facebook helps your online business to connect with users who matters the most. 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