![\"InfoGraphic_Adwrds_opt_201016\"](\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/InfoGraphic_Adwrds_opt_201016.png\")
<\/a><\/p>\nTechnical Optimization <\/strong><\/span><\/h2>\nSet Ad Rotation to \u201cRotate Indefinitely\u201d <\/strong><\/span><\/h3>\nAd rotation is a feature through which Google delivers your ad on both Search and Display Network. It rotates your ad if you have multiple ads within the same ad group. Rotation occurs because AdWords doesn\u2019t allow display of more than one ad per single account at the same point of time.<\/p>\n
Use this Rotation feature to define how often you want ads in the same group to be served relative to each other. Set this rotation to \u201cRotate Indefinitely\u201d so that all your ads get an equal opportunity in the Google platform.<\/p>\n
Analyze Keywords as per the Conversion Data <\/strong><\/span><\/h3>\nOnce you have activated AdWords Tracking tool, you can start comparing ads and see how effective keywords are performing. For example, if you have a keyword \u201cFree Payment Gateway\u201d, and it is performing with high conversion rates and low costs, than you should continue investing in it.<\/p>\n
\n- Sort by conversions: to select keywords as per conversion<\/li>\n
- Sort by conversion rates: to select keywords which generates maximum conversions<\/li>\n
- Sort by cost-per-conversion: to analyze the conversion cost of keywords<\/li>\n<\/ul>\n
Optimize Quality Score<\/strong><\/span><\/h3>\nEvery time a user enters a search query, AdWords calculates the quality of your ad which gets triggered. It is the most crucial aspect which determines how often your ad will be served and at what position. It also defines the cost you need to pay per click. Your Quality Score is the principle parameter which tells the experience you are incorporating to the user. Two most important factors that impacts your quality score are:<\/p>\n
\n- Ad Relevancy: Check how close is your keyword related to the ads.<\/li>\n
- Landing Page: Design your landing page such that it becomes relevant to your ads.<\/li>\n<\/ul>\n
Check AdRank<\/strong><\/span><\/p>\nAdRank = Max CPC X Quality Score<\/strong><\/span><\/p>\nIf your Cost per Acquisition (CPA) is higher than the target CPA, then we advise you to reduce the bid with an average position of 1-2 by 25%. Similarly, increase bid by 25% to get more if you find your keyword lower than 3 AdRank.<\/p>\n
Ad Group & Campaign Optimization <\/strong><\/span><\/h3>\nIn case of Low Impressions <\/strong><\/span><\/p>\nYou need to create two campaigns if the location is under tier three slot. For example: If you are making a campaign on restaurants in Delhi, then there will be two different types of targeting:<\/p>\n
Campaign 1<\/strong><\/span><\/p>\nSelect Delhi in the geo targeting option and trigger your ad with the keyword-best restaurant<\/p>\n
Campaign 2<\/strong><\/span><\/p>\nIndia selected in the geo targeting and running your ad on keyword- best restaurant in Delhi<\/p>\n
Also optimize your bid according to the average position statistics and CPC commitments. You can add more keywords from the opportunity tab. don\u2019t forget to add negative keywords on which you don\u2019t want to trigger you ad. For example, if you are selling an expensive product, than select negative keywords like cheap or free.<\/p>\n
In Case of Low Conversion Rate<\/strong><\/span><\/p>\nThe entire end result of your AdWords Campaign is driving conversions. Therefore it is necessary for you to keep a close eye on conversion rates and cost of conversions.<\/p>\n
Stop running your campaigns if you find conversions below 2% at any given day of the week. For example, if you are recording minimum conversions on Saturday, than immediately optimize your investments for Saturdays. Also pause keywords with 20 clicks and zero conversions.<\/p>\n
Do A\/B Testing to Optimize Conversions <\/strong><\/span><\/h3>\nResearch should be the DNA of your optimization process. A\/B test helps you to filter out your assumptions on the basis of testing results.<\/p>\n
For example, if you A\/B test between the phrases \u201cFree Payment Gateway\u201d and \u201cBest Payment Gateway\u201d, it is likely that you don\u2019t get much difference between the two. However, you will be able to test the behavior of user searching for both the prepositions.<\/p>\n
For Free Payment Gateway- Value preposition is free.<\/p>\n
![\"ab1\"](\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/12\/ab1.png\")
<\/a><\/p>\nFor Best Payment Gateway- Value preposition is trust and loyalty<\/p>\n
Ad rotation is a feature through which Google delivers your ad on both Search and Display Network. It rotates your ad if you have multiple ads within the same ad group. Rotation occurs because AdWords doesn\u2019t allow display of more than one ad per single account at the same point of time.<\/p>\n
Use this Rotation feature to define how often you want ads in the same group to be served relative to each other. Set this rotation to \u201cRotate Indefinitely\u201d so that all your ads get an equal opportunity in the Google platform.<\/p>\n
Analyze Keywords as per the Conversion Data <\/strong><\/span><\/h3>\nOnce you have activated AdWords Tracking tool, you can start comparing ads and see how effective keywords are performing. For example, if you have a keyword \u201cFree Payment Gateway\u201d, and it is performing with high conversion rates and low costs, than you should continue investing in it.<\/p>\n
\n- Sort by conversions: to select keywords as per conversion<\/li>\n
- Sort by conversion rates: to select keywords which generates maximum conversions<\/li>\n
- Sort by cost-per-conversion: to analyze the conversion cost of keywords<\/li>\n<\/ul>\n
Optimize Quality Score<\/strong><\/span><\/h3>\nEvery time a user enters a search query, AdWords calculates the quality of your ad which gets triggered. It is the most crucial aspect which determines how often your ad will be served and at what position. It also defines the cost you need to pay per click. Your Quality Score is the principle parameter which tells the experience you are incorporating to the user. Two most important factors that impacts your quality score are:<\/p>\n
\n- Ad Relevancy: Check how close is your keyword related to the ads.<\/li>\n
- Landing Page: Design your landing page such that it becomes relevant to your ads.<\/li>\n<\/ul>\n
Check AdRank<\/strong><\/span><\/p>\nAdRank = Max CPC X Quality Score<\/strong><\/span><\/p>\nIf your Cost per Acquisition (CPA) is higher than the target CPA, then we advise you to reduce the bid with an average position of 1-2 by 25%. Similarly, increase bid by 25% to get more if you find your keyword lower than 3 AdRank.<\/p>\n
Ad Group & Campaign Optimization <\/strong><\/span><\/h3>\nIn case of Low Impressions <\/strong><\/span><\/p>\nYou need to create two campaigns if the location is under tier three slot. For example: If you are making a campaign on restaurants in Delhi, then there will be two different types of targeting:<\/p>\n
Campaign 1<\/strong><\/span><\/p>\nSelect Delhi in the geo targeting option and trigger your ad with the keyword-best restaurant<\/p>\n
Campaign 2<\/strong><\/span><\/p>\nIndia selected in the geo targeting and running your ad on keyword- best restaurant in Delhi<\/p>\n
Also optimize your bid according to the average position statistics and CPC commitments. You can add more keywords from the opportunity tab. don\u2019t forget to add negative keywords on which you don\u2019t want to trigger you ad. For example, if you are selling an expensive product, than select negative keywords like cheap or free.<\/p>\n
In Case of Low Conversion Rate<\/strong><\/span><\/p>\nThe entire end result of your AdWords Campaign is driving conversions. Therefore it is necessary for you to keep a close eye on conversion rates and cost of conversions.<\/p>\n
Stop running your campaigns if you find conversions below 2% at any given day of the week. For example, if you are recording minimum conversions on Saturday, than immediately optimize your investments for Saturdays. Also pause keywords with 20 clicks and zero conversions.<\/p>\n
Do A\/B Testing to Optimize Conversions <\/strong><\/span><\/h3>\nResearch should be the DNA of your optimization process. A\/B test helps you to filter out your assumptions on the basis of testing results.<\/p>\n
For example, if you A\/B test between the phrases \u201cFree Payment Gateway\u201d and \u201cBest Payment Gateway\u201d, it is likely that you don\u2019t get much difference between the two. However, you will be able to test the behavior of user searching for both the prepositions.<\/p>\n
For Free Payment Gateway- Value preposition is free.<\/p>\n
<\/a><\/p>\nFor Best Payment Gateway- Value preposition is trust and loyalty<\/p>\n
Optimize Quality Score<\/strong><\/span><\/h3>\nEvery time a user enters a search query, AdWords calculates the quality of your ad which gets triggered. It is the most crucial aspect which determines how often your ad will be served and at what position. It also defines the cost you need to pay per click. Your Quality Score is the principle parameter which tells the experience you are incorporating to the user. Two most important factors that impacts your quality score are:<\/p>\n
\n- Ad Relevancy: Check how close is your keyword related to the ads.<\/li>\n
- Landing Page: Design your landing page such that it becomes relevant to your ads.<\/li>\n<\/ul>\n
Check AdRank<\/strong><\/span><\/p>\nAdRank = Max CPC X Quality Score<\/strong><\/span><\/p>\nIf your Cost per Acquisition (CPA) is higher than the target CPA, then we advise you to reduce the bid with an average position of 1-2 by 25%. Similarly, increase bid by 25% to get more if you find your keyword lower than 3 AdRank.<\/p>\n
Ad Group & Campaign Optimization <\/strong><\/span><\/h3>\nIn case of Low Impressions <\/strong><\/span><\/p>\nYou need to create two campaigns if the location is under tier three slot. For example: If you are making a campaign on restaurants in Delhi, then there will be two different types of targeting:<\/p>\n
Campaign 1<\/strong><\/span><\/p>\nSelect Delhi in the geo targeting option and trigger your ad with the keyword-best restaurant<\/p>\n
Campaign 2<\/strong><\/span><\/p>\nIndia selected in the geo targeting and running your ad on keyword- best restaurant in Delhi<\/p>\n
Also optimize your bid according to the average position statistics and CPC commitments. You can add more keywords from the opportunity tab. don\u2019t forget to add negative keywords on which you don\u2019t want to trigger you ad. For example, if you are selling an expensive product, than select negative keywords like cheap or free.<\/p>\n
In Case of Low Conversion Rate<\/strong><\/span><\/p>\nThe entire end result of your AdWords Campaign is driving conversions. Therefore it is necessary for you to keep a close eye on conversion rates and cost of conversions.<\/p>\n
Stop running your campaigns if you find conversions below 2% at any given day of the week. For example, if you are recording minimum conversions on Saturday, than immediately optimize your investments for Saturdays. Also pause keywords with 20 clicks and zero conversions.<\/p>\n
Do A\/B Testing to Optimize Conversions <\/strong><\/span><\/h3>\nResearch should be the DNA of your optimization process. A\/B test helps you to filter out your assumptions on the basis of testing results.<\/p>\n
For example, if you A\/B test between the phrases \u201cFree Payment Gateway\u201d and \u201cBest Payment Gateway\u201d, it is likely that you don\u2019t get much difference between the two. However, you will be able to test the behavior of user searching for both the prepositions.<\/p>\n
For Free Payment Gateway- Value preposition is free.<\/p>\n
<\/a><\/p>\nFor Best Payment Gateway- Value preposition is trust and loyalty<\/p>\n
Check AdRank<\/strong><\/span><\/p>\n AdRank = Max CPC X Quality Score<\/strong><\/span><\/p>\n If your Cost per Acquisition (CPA) is higher than the target CPA, then we advise you to reduce the bid with an average position of 1-2 by 25%. Similarly, increase bid by 25% to get more if you find your keyword lower than 3 AdRank.<\/p>\n In case of Low Impressions <\/strong><\/span><\/p>\n You need to create two campaigns if the location is under tier three slot. For example: If you are making a campaign on restaurants in Delhi, then there will be two different types of targeting:<\/p>\n Campaign 1<\/strong><\/span><\/p>\n Select Delhi in the geo targeting option and trigger your ad with the keyword-best restaurant<\/p>\n Campaign 2<\/strong><\/span><\/p>\n India selected in the geo targeting and running your ad on keyword- best restaurant in Delhi<\/p>\n Also optimize your bid according to the average position statistics and CPC commitments. You can add more keywords from the opportunity tab. don\u2019t forget to add negative keywords on which you don\u2019t want to trigger you ad. For example, if you are selling an expensive product, than select negative keywords like cheap or free.<\/p>\n In Case of Low Conversion Rate<\/strong><\/span><\/p>\n The entire end result of your AdWords Campaign is driving conversions. Therefore it is necessary for you to keep a close eye on conversion rates and cost of conversions.<\/p>\n Stop running your campaigns if you find conversions below 2% at any given day of the week. For example, if you are recording minimum conversions on Saturday, than immediately optimize your investments for Saturdays. Also pause keywords with 20 clicks and zero conversions.<\/p>\n Research should be the DNA of your optimization process. A\/B test helps you to filter out your assumptions on the basis of testing results.<\/p>\n For example, if you A\/B test between the phrases \u201cFree Payment Gateway\u201d and \u201cBest Payment Gateway\u201d, it is likely that you don\u2019t get much difference between the two. However, you will be able to test the behavior of user searching for both the prepositions.<\/p>\n For Free Payment Gateway- Value preposition is free.<\/p>\n For Best Payment Gateway- Value preposition is trust and loyalty<\/p>\nAd Group & Campaign Optimization <\/strong><\/span><\/h3>\n
Do A\/B Testing to Optimize Conversions <\/strong><\/span><\/h3>\n
<\/a><\/p>\n