{"id":10414,"date":"2022-01-25T16:24:16","date_gmt":"2022-01-25T10:54:16","guid":{"rendered":"https:\/\/payu.in\/blog\/?p=10414"},"modified":"2022-06-21T11:43:59","modified_gmt":"2022-06-21T06:13:59","slug":"bharat-checkout-easiest-way-to-grow-your-business-in-india","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/bharat-checkout-easiest-way-to-grow-your-business-in-india\/","title":{"rendered":"Checkout For Bharat: An Effortless Way To Expand Your Business Reach Across India"},"content":{"rendered":"\n

India is a country that is one of the most potential markets across the globe for any brand or business. But there\u2019s a digital divide among the urban and rural parts of India. With the Digital India initiative bridging this divide, new technology adoptions like 5G, Wi-Fi, and fiber optics will increase internet users in rural as well as tier 2 and tier 3 cities of India. Due to this, it is expected to have 500 million online shoppers by 2030. (Source: livemint<\/a>). That\u2019s a big number for any brand or business, no?  <\/p>\n\n\n\n

But scaling and growing a business in India isn\u2019t easy at all. It is because India has a diverse population. If we go by the stats from the census report of 2011, out of 121 crores, over 100 crore people speak 30+ languages in nearly 1600 dialects. Hindi is a widely spoken language in India followed by English. It is also seen that around 43.63% of Indians speak Hindi as their first language. It is spoken in 50+ dialects. Rural parts of India are dominated by local languages and dialects. Leveraging the Digital India initiative, 9 out of every 10 users prefer to consume content in their native language only (Source: Google).<\/a>  <\/p>\n\n\n\n

So, do you think relying only on English for business communications to customers in India is enough? Definitely not! That\u2019s why PayU has launched a vernacular payment<\/a> checkout solution \u2013 Checkout for<\/strong> Bharat. <\/strong>A customized solution for businesses like yours that will help you penetrate rural areas along with tier 2 and tier 3 cities. It will also help in breaking the language barrier between the customer and your business. Let\u2019s find out how? <\/p>\n\n\n\n

What is Checkout for Bharat?<\/strong> <\/h2>\n\n\n\n

It is a personalized payment solution for businesses like yours to offer vernacular checkout to customers in their native language. To start with, PayU is going live with Hindi language and in the upcoming months, Checkout for Bharat <\/strong>will be available in other native languages like Bengali, Marathi, Telugu, Tamil, Gujarati, and Kannada<\/strong>.  <\/p>\n\n\n\n

Users will always have the option to switch between the languages anytime they want. Their preferred language will be saved for the next time they come again to make payments. With Checkout for Bharat<\/strong>, the customers will have an option to choose one preferred language. Our advanced APIs will detect the preferred user\u2019s language on the web or mobile and offer the checkout page in that language. Even, the error codes and pages will be rendered in their preferred languages only. <\/p>\n\n\n\n

Is Checkout for Bharat the Right Fit for Your Business?<\/strong> <\/h2>\n\n\n\n

Checkout for Bharat is beneficial for businesses: <\/p>\n\n\n\n