{"version":"1.0","provider_name":"PayU Blog","provider_url":"https:\/\/payu.in\/blog","author_name":"Arun Agrawal","author_url":"https:\/\/payu.in\/blog\/author\/arun\/","title":"The Importance of Brand Guidelines - PayU Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"NwLZFqY2aC\"><a href=\"https:\/\/payu.in\/blog\/the-importance-of-brand-guidelines\/\">The Importance of Brand Guidelines<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/payu.in\/blog\/the-importance-of-brand-guidelines\/embed\/#?secret=NwLZFqY2aC\" width=\"600\" height=\"338\" title=\"&#8220;The Importance of Brand Guidelines&#8221; &#8212; PayU Blog\" data-secret=\"NwLZFqY2aC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/payu.in\/blog\/wp-content\/uploads\/2017\/03\/ecommerce_website_21.png","thumbnail_width":752,"thumbnail_height":440,"description":"The ultimate goal of every brand is to encourage its customers to buy its communication and make purchase at the end. Read everything you need to know about brand guidelines here."}